Khauta Kerafikhe · 2024
Dotline Primary Function: Boitsebiso ba Khampani
- Moputso oa Khauta oa A' Design Award 2024 in Kerafikhe
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Primary Function: Boitsebiso ba Khampani
Book Text: Tsamaiso ena ya boitsebiso e qadile ka ho theha sebopeho se felletseng sa khoebo le pono ya khampani — Bahale ba Setjhaba ho susumetsa pono ya khampani ho bareki ba bona, basebetsi, le batho ba nkang qeto, hammoho le batho bohle ba amanang le indasteri. Dotline e bona basebetsi bohle ba tlang ho thusa bophelong ba letsatsi le letsatsi la motho e mong e le bahale. Letshwao ke sešupo sa disebediso sa mohale ya phethohang seaparo mme a tswela pele, se entsweng ka ditlhaku, D e tswang ho "dots" + L e tswang ho "line." Kaha Dotline e fana ka mefuta e 7 ya khoebo, matshwao a tla ka tsamaiso ya mebala e 7 e bonahatsang mofuta o mong le o mong wa khoebo, e ngotsweng ka setaele sa mongolo se qalileng sa letshwao.
About the Moputso oa Khauta oa A' Design Award
Dotline Primary Function: Boitsebiso ba Khampani ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Dotline Primary Function: Boitsebiso ba Khampani e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Dotline Primary Function: Boitsebiso ba Khampani e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
