Feixi Grand View Mosebetsi wa Mantlha: Phousetara by Feixi Digital Culture and Media

Feixi Grand View Mosebetsi wa Mantlha: Phousetara by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2024

Feixi Grand View Mosebetsi wa Mantlha: Phousetara

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Feixi Grand View Mosebetsi wa Mantlha: Phousetara

Mongolo wa Buka: Feixi Grand View ke phousetara e entsoeng ho hlahisa tsoelo-pele ya Setereke sa Feixi Profinseng ya Anhui, Chaena. Phousetara e bontsha tsoelo-pele ya moruo, lefa la setso, jeokrafi le bophelo ba lehae ho tswa mabakeng a fapaneng. Difoto tsa lehae tsa boleng bo phahameng (high-definition) ke ntho ya bohlokoa ya pono, mme melalatswana e tataisa leihlo ho pholletsa le sebopeho se kopantsweng. Mofuta o le mong wa mmala o nang le maemo a fetohang (gradient tones) o eketsa botebo dintlheng tsa dinepe. Mongolo o hlophisitswe (typeset) ka tsela e hlakileng bakeng sa ho baleha ha o hlakileng. Sebopeho se lekantswe ho 297 ka 210 milimithara. Phousetara e ile ya bontshwa mecheng ya inthanete le kantle, ho kenyeletswa le papatso mafelong a boemakoloi ba dibese Seterekeng sa Feixi.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Feixi Grand View Mosebetsi wa Mantlha: Phousetara ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Feixi Grand View Mosebetsi wa Mantlha: Phousetara e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Feixi Grand View Mosebetsi wa Mantlha: Phousetara e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
Dimensions & Packaging: 297mmX210mm
Tags: Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
Production Technology: An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
Design Challenge: The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
Research: Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
Inspiration: Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
Operation Flow: The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu