Shougang Soreal Xr Park Moralo oa Ka Hare oa Phaka ea Boiphihlelo by Xiao Ye, Lyu Xiaozhuo and Hao Xin

Shougang Soreal Xr Park Moralo oa Ka Hare oa Phaka ea Boiphihlelo by Xiao Ye, Lyu Xiaozhuo and Hao Xin is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

SileveraKa Hare· 2025

Shougang Soreal Xr Park Moralo oa Ka Hare oa Phaka ea Boiphihlelo

by Xiao Ye, Lyu Xiaozhuo and Hao Xin

Client: Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.

Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category

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The Design

About Shougang Soreal Xr Park Moralo oa Ka Hare oa Phaka ea Boiphihlelo

Shougang Soreal Xr Park ke sebaka sa ka hare le sa pontšo se fumanehang Beijing. Phaka ena e fumaneha setšeng sa khale sa lefa la indasteri. Sebopeho sa pele sa mohaho se bolokiloe, ka mohaho o moholo oa mekato e tšeletseng le mohaho o ka thoko oa mekato e meraro e hokahantsoeng ka hare. Liphetoho tsa sebopeho, lipente tsa tšepe le lipoleiti tsa stainless steel li theha moea oa science fiction. Virtual reality, augmented reality, ho lateloa ha motsamao le ho lemoha sebaka li tšehetsa litaba tse sebelisanang le batho. Litsela tse feto-fetohang le libaka tse nang le lihlooho tse fapaneng li tataisa baeti ho pholletsa le phaka.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Shougang Soreal Xr Park Moralo oa Ka Hare oa Phaka ea Boiphihlelo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Shougang Soreal Xr Park Moralo oa Ka Hare oa Phaka ea Boiphihlelo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Shougang Soreal Xr Park Moralo oa Ka Hare oa Phaka ea Boiphihlelo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The park integrates the historical culture of the industrial heritage site with modern sci-fi elements for an experience that transcends time and space. It preserves the original form and utilizes innovative structural transformations and materials to ensure versatility and visual appeal. The design team has cleverly crafted flexible pathways and thematic zoning to provide an unlimited and virtualized free experience.
Dimensions & Packaging: Architecture: It consists of a main building and a side building. The former retains an original building form - a six-storied columnar shape, and the latter is a three-storied cuboid block, both of which are connected internally.
Spatial design: The main structure totaling 6 floors is independent, the southern building is 33m high, and the northern building with 4 floors is terraced while maintaining a coherent appearance.
Tags: Digital economy, industrial heritage site, artificial intelligence, spatial computing, immersive experience, sci-fi world, interactive devices, role setting, the integration of technology, and cultural inheritance.
Production Technology: The park uses several cutting-edge technologies, such as depth camera-based human action recognition, eye movement tracking, leap motion technology, and real-time computing somatosensory interaction systems, combined with 5G + Bluetooth AOA technology, to achieve navigation via the mobile phone APP and accurate positioning. The metallic and artistic paints and stainless steel plates have undergone various techniques to create a unique atmosphere.
Design Challenge: The design of the Shougang SoReal XR Park encountered many challenges, such as design orientation, complex structural transformation, and structural design. The design team successfully navigated these obstacles through thorough design analysis, advanced technology integration, and the utilization of innovative materials. This resulted in the creation of an immersive space that emanates a sci-fi ambiance, uniquely blended with elements reflecting Chinese characteristics.
Research: The program team delved deep into the architectural site, Shougang industrial heritage site, and the living ambiance in Beijing City, leading to the establishment of the park's orientation. In collaboration with professional manufacturers and structural design specialists, we've resolved intricate obstacles and realized our design vision in terms of structural transformation and structural design.
Inspiration: The design inspiration is derived from the respect for the industrial heritage site and the aspiration for future technology. In light of the burgeoning digital economy, this project endeavors to venture into innovative digital realms that seamlessly blend the past with the future, as well as culture with technology, thus giving rise to an entirely novel sci-fi universe.
Project Duration: The project started in 2023 in Beijing.
Operation Flow: We've integrated several products through virtual reality, augmented reality, and other technologies. Together with spatial sensing and data analysis capabilities, this park provides a more intelligent and interactive experience. At the same time, AI algorithms can analyze user preferences and emotional states to auto-generate multiple storylines, allowing users to choose according to their preferences.
Team Members: XlAO Ye, LYU Xiaozhuo, HAO Xin
Image Credits: Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.