Khauta Kerafikhe · 2025
Infinite Borders Boitsebiso ba Lebitso la Khoebo
by Netease Games Art Design Center
- Moputso oa Khauta oa A' Design Award 2025 in Kerafikhe
- CLIENT: NetEase Games
- Estimated Number of Design Views: 203,816
- Verification code 799F4AB38C · Verify this award
Colors
About Infinite Borders Boitsebiso ba Lebitso la Khoebo
Infinite Borders ke boitsebiso ba lebitso la khoebo bakeng sa papali ea maano e behiloeng mehleng ea Mebuso e Meraro. Setšoantšo sa lebitso la khoebo se nkiloe litlhakung tsa litšoantšo tsa lebitso le ponahalong ea lisekoere tsa marang-rang ea ho bapala papali ea maano. Botšo, bofubelu le bosoeu, e leng mebala e neng e ratoa mehleng ea Puso ea Han, e sebelisoa e le mebala ea mantlha. Mela e bataletseng ea borashe ba mongolo oa botaki e sebetsa e le likarolo tse tlatsetsang. Mongolo oa sejoale-joale o phethahatsa sistimi ea pono e hlophisitsoeng le e bataletseng. Moralo ona o sebelisoa liphosthareng tsa dijithale, liskrineng tsa sebopeho sa mosebelisi le linthong tse hatisitsoeng, 'me o ka atolosoa ho pholletsa le mecha e fapaneng ha o ntse o boloka tšoano ea pono.
About the Moputso oa Khauta oa A' Design Award
Infinite Borders Boitsebiso ba Lebitso la Khoebo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Infinite Borders Boitsebiso ba Lebitso la Khoebo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Infinite Borders Boitsebiso ba Lebitso la Khoebo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Press Kit
- Unique Properties
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions & Packaging
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- Tags
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Production Technology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Design Challenge
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Research
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiration
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Project Duration
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operation Flow
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- Image Credits
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
