Chinese Zodiac Tlhamo ya Fonte by Guanglong Chen

Chinese Zodiac Tlhamo ya Fonte by Guanglong Chen is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2025

Chinese Zodiac Tlhamo ya Fonte

by Guanglong Chen

Client: George Chen Studio

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

Verify Award Status for #163225

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Tlhamo ya Fonte

Kopanyo ya matshwao a leshome le metso e mmedi a dilemo a Machaena le bonono ba sekripti sa sitombolo. Matshwao a leshome le metso e mmedi a dilemo a Machaena ke setso sa Machaena. Ke matshwao a dilemo a selemo seo motho a hlahileng ho sona. A na le dikanegelo tsa nalane tse ruileng le filosofi ya ditshwantsho ya bohlokwa ba setso. Sekripti sa sitombolo ke mokgwa wa diforonte tsa sengolwa sa kgale. Mongodi o kopanya setso sa nalane, filosofi ya ditshwantsho, le mokgwa wa sekripti sa sitombolo ho ba dimoralo tse ntjha tsa diswantsho. Di bontsha eseng feela tlhamo ya diswantsho, empa hape ke pontsho ya setso. Mongodi o batla hore lefatshe le tsebe ka nalane le setso sa Chaena ka tsona.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Chinese Zodiac Tlhamo ya Fonte ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Chinese Zodiac Tlhamo ya Fonte e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Chinese Zodiac Tlhamo ya Fonte ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the twelve zodiac animals interprets the unique culture of China. It is also the sublimation and interpretation of the combination of "zodiac" and "seal script". The characteristics of each zodiac animal are given to the font, making the traditional seal script font more unique, very smart, and full of life meaning. The font is graphical, more distinctive, and easier to remember.
Dimensions & Packaging: size：1000mmX1000mm，DPI：72
Tags: Font design，Font，Chinese Zodiac
Production Technology: The Chinese Zodiac font design is first created with brush and ink on rice paper, then scanned into an electronic version with high precision by a machine, and then processed with mature software technology. The electronic version of the work has very high image quality and can be used for any printing production and promotion.
Design Challenge: The Chinese Zodiac is not only created in the form of Chinese calligraphy, but also needs to combine the characteristics of the twelve different zodiac signs with seal script fonts, so that the created fonts are easier to recognize. While appreciating the unique Chinese culture, it will generate interest in it and have a deep memory.
Research: The Chinese zodiac is a unique cultural element of China, representing twelve animals associated with the birth years of Chinese people, and is rich in folklore, forming a kind of pictorial philosophy within the culture. Seal script is an ancient form of Chinese calligraphy, and the design of the zodiac integrates the philosophy of these twelve animals with the seal script style, showcasing a distinctive Chinese cultural graphic creativity.
Inspiration: The Chinese zodiac is a unique cultural symbol, representing the twelve animal signs (Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig) associated with the birth years of individuals. Each sign is steeped in rich folklore, embodying a philosophical imagery within folk culture. Chinese calligraphy is a historically rich script. The seal script, an ancient form of Chinese writing, was standardized after the unification of the script under Emperor Qin Shi Huang and boasts a history of at least 3,000 years. This design elevates and interprets the seal script, capturing the essence of Chinese culture by integrating the twelve zodiac signs with the seal script, creating a dynamic, unique, and symbolically rich representation.
Project Duration: The project started in Beijing in February 2020, ended in Beijing in April 2020, and was exhibited on social media in April 2020.
Operation Flow: The electronic originals of the twelve zodiac font works are very high-definition electronic documents that can be used in any printing and inkjet printing works.
They can be used for brand logos, cultural propaganda, and symbols of corporate spirit. They can also be used to display and decorate the packaging of daily necessities. They are very versatile and meet all production needs.
Patents: National Copyright Administration of China:
Registration number: Guozuodengzi-2022-F-10145612
Copyright owner: Chen Guanglong
Date of creation: April 3, 2020
Registration date: July 20, 2022
Team Members: Guanglong Chen
Image Credits: Graphic Designer Guanglong Chen