Boronse Ka Hare · 2025
Seoul Auction The Concierge Moralo wa Ka hare
- Moputso oa Boronse oa A' Design Award 2025 in Ka Hare
- CLIENT: Seoul Auction
- Estimated Number of Design Views: 10,966
- Verification code AE04C5DC65 · Verify this award
Colors
About Seoul Auction The Concierge Moralo wa Ka hare
The Concierge ho Seoul Auction e hlalosa hape thekiso ya boiketlo ka mokhoa wa sebaka se bonolo ka hare ho sebaka. E kopantsweng hantle ka hare ho sebaka sa kamohelo se tshwanang le gallery, e fana ka tikoloho e khutsweng, e rarahaneng moo bonolo bo ntlafatsang phihlelo ya ho sheba. Lemati le leholo la khalase le fensetere e pharaletseng di lekanetsa ho butsweng le sephiri, ha mesebetsi ya bonono e behuweng ka hloko le mashelefe a fofalang a kaelang baeti ka bonolo. Ka ho amohela botle ba sebaka se hlwekileng, The Concierge e phahamisa pono ya boiketlo, e lumellang dihlahiswa ho nka bohareng.
About the Moputso oa Boronse oa A' Design Award
Seoul Auction The Concierge Moralo wa Ka hare ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Seoul Auction The Concierge Moralo wa Ka hare e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Seoul Auction The Concierge Moralo wa Ka hare e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Press Kit
- Unique Properties
- Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
- Dimensions & Packaging
- The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
- Tags
- MinimalistInteriorDesign, RetailInteriorDesign
- Production Technology
- The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
- Design Challenge
- One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
- Research
- An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
- Inspiration
- The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
- Project Duration
- This project started in May 1 and finished in June 3, in Seoul, Korea.
- Operation Flow
- The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
- Image Credits
- Photographer: Teo
