Silevera Kerafikhe · 2025
What Next Primary Function: Boitsebiso ba Letšoao
- Moputso oa Silevera oa A' Design Award 2025 in Kerafikhe
- CLIENT: Zero Bureau
- Estimated Number of Design Views: 83,319
- Verification code 3F7B160337 · Verify this award
Colors
About What Next Primary Function: Boitsebiso ba Letšoao
Book Text: Sephetho sa ho qetela sa pono se finyelloa ka ho nka letšoao le ho le fetolela ho letšoao la potso ka ho le beha holim'a sekwere se senyenyane ka tlase (karolo e ntšitsoeng ea 1/4 ea sekwere se seholo se ka holim'a sona) le ho le beha ntlheng e lekanang ha le ntse le lula le leka-lekane, ho theha maikutlo a pono a khatello ka ho hlophisa bocha ho fokolang ha likarolo. Letšoao la What Next, hammoho le lebitso, ka tsela e itseng ke oxymoron, potso le karabo ka nako e le 'ngoe, ho theha tšitiso. Ka boyona, letšoao-letšoao ke ho se phethahale ho bonolo, ho reriloeng le sesepa se otlolohileng sa puisano, se ikemiselitseng ho theha tse ngata ka boiteko bo fokolang bo kentsoeng.
About the Moputso oa Silevera oa A' Design Award
What Next Primary Function: Boitsebiso ba Letšoao ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. What Next Primary Function: Boitsebiso ba Letšoao e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. What Next Primary Function: Boitsebiso ba Letšoao ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Press Kit
- Unique Properties
- Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
- Dimensions & Packaging
- Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
- Tags
- Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
- Production Technology
- It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
- Design Challenge
- Breathing life into a business consultancy and giving it an emotional layer.
- Research
- Analysis of peer institutions and companies.
- Inspiration
- What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
- Project Duration
- Designed in late 2023.
- Image Credits
- Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
