Ge Sang Lv Wu Mohlala oa Khoebo (Corporate Logo) by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2025

Ge Sang Lv Wu Mohlala oa Khoebo (Corporate Logo)

by Xiaobing Cheng

Client: Ge Sang Lv Wu

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ge Sang Lv Wu Mohlala oa Khoebo (Corporate Logo)

Ge Sang Lv Wu ke letshwao la khoebo le entsoeng bakeng sa lebitso le thusang balemi ba lithaba ho rekisa lijalo tse kang lijo, tee le linaoa tsa kofi. Letshwao le bontsha moralo o nolofalitsoeng oa mola oa palesa ea Gesang, e emelang mpho e tsoang pelong, e kopantsoeng le setshoantsho se kang maru. Meaho e bonolo e hopotsa sebopeho sa maru le ho otlolloha ha likhapha tsa palesa. Mebala e nolofalitsoeng ea tlhaho, ho kenyeletsoa mebala e sa fifaleng ea sebaka sa leholimo e kopantsoeng le boputsoa le bosoeu, e theha mohlala o tjhatjhamatsang le o phutholohileng. Letshwao le tataisoa joalo ka litšoantšo tsa vector sekgoeng se thehiloeng holim'a khakanyo ea golden section, e leng se etsang hore le lule le hlakile ha holo leha e le boholo bofe.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Ge Sang Lv Wu Mohlala oa Khoebo (Corporate Logo) ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Ge Sang Lv Wu Mohlala oa Khoebo (Corporate Logo) e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Ge Sang Lv Wu Mohlala oa Khoebo (Corporate Logo) e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Dimensions & Packaging: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Tags: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Production Technology: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Design Challenge: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Research: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiration: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Project Duration: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Operation Flow: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Team Members: Xiaobing Cheng