Moralo oa Texture Maker Ntjhafatso ya Lesupa ka Texture Maker Enterprise Co. Ltd. ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.
SileveraKerafikhe· 2025
Texture Maker Ntjhafatso ya Lesupa
ka Texture Maker Enterprise Co. Ltd.
Moreki: Texture Maker Enterprise Co., Ltd.
Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #165552Moralo
Mabapi le Texture Maker Ntjhafatso ya Lesupa
Texture Maker, e ikemiseditse e le moitseanape wa moralo wa sebopeho sa dijo, e hlalositše bocha leano la lesupa la yona le boitsebiso ba yona ho tshehetsa katoloso ya lefatshe ka bophara. E thehetsweng hodima saense ya dijo le boitseanape ba moralo, sistimi e ntjha e bontsha morero wa ho theha dihlahiswa tse hlahellang le bareki. Ka dipuisano tse tebileng tsa dikgwedi le dihlopha tsa kantle tsa ho aha lesupa, e totobatsa bokgoni ba ho etella pele mekhwa, ho fana ka ditharollo tse fapaneng, le ho bopa dihlahiswa tse susumetsang boiphihlelo bo monate le bo makatšang ba dijo lefatsheng ka bophara.
Kamohelo
Mabapi le Moputso oa Silevera oa A' Design Award
Texture Maker Ntjhafatso ya Lesupa ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Texture Maker Ntjhafatso ya Lesupa e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Texture Maker Ntjhafatso ya Lesupa ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Lithegi
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Theknoloji ya Tlhahiso
- Adobe Creative Suite, Co-create Workshop
- Phephetso ya Moralo
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Dipatlisiso
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Kgothaletso
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Nako ya Projeke
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Tsamaiso ya Mosebetsi
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Litho tsa Sehlopha
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Litlotla tsa Setshwantsho
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
E Tshehelitsweng
Hlahloba ka Ntle ho Designers.org
Fumana dihlahiswa, ditshebeletso le menyetla ho tswa ho balekane ba rona ba papatso.
Tse Ding Tse ka Hlahlojwang
Meralo e Amanang
Hlahloba meralo e meng e hapileng moputso ho tswa mokgahlelong o tshwanang, e kgethilweng ka boleng.
