La Plage Boitsebiso ba Lebitso la Kgwebo ka Ebru Sile Goksel and Ipek Eris Ugurlu

Moralo oa La Plage Boitsebiso ba Lebitso la Kgwebo ka Ebru Sile Goksel and Ipek Eris Ugurlu ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

KhautaKerafikhe· 2025

La Plage Boitsebiso ba Lebitso la Kgwebo

ka Ebru Sile Goksel and Ipek Eris Ugurlu

Moreki: Studio Born

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Kerafikhe

205,580

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #165893

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le La Plage Boitsebiso ba Lebitso la Kgwebo

La Plage ke boitsebiso ba lebitso la kgwebo bo sebete ebile bo hopotsang nako e fetileng, bo hlohleletsweng ke botle bo sa nyakeng boiteko ba setso sa lebopo sa dilemo tsa 1950. Ka ho kopanya botle ba tokoloho le bohlale ba lebopong la lewatle, bo na le ditshwantsho tse hlohleletsweng ke nako e fetileng, mongolo o hlahisang maikutlo, le letlapa la mebala e ruileng ya terracotta, botala le gauta. Dipolelo tse bapala, dibopeho tsa boithabiso, le diphetho tsa kgatiso tse ka tshwaruwa di matlafatsa boiphihlelo, di theha lefatshe le sa feleng moo botle ba bogologolo bo kopana ka bonolo le botle ba sejoalejoale. Ntlha e nngwe le e nngwe e bopilwe ho tsosa boiketlo bo tletseng letsatsi, tlhahiso ya bonono, le ho bolela dipale tse sa feleng ka kgahlo ya lebopo la lewatle.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

La Plage Boitsebiso ba Lebitso la Kgwebo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. La Plage Boitsebiso ba Lebitso la Kgwebo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. La Plage Boitsebiso ba Lebitso la Kgwebo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The brand identity for La Plage bridges 1950s beach nostalgia with modern sophistication. Vintage-inspired illustrations, bold typography, and a refined palette of terracotta, green, and gold accents create a timeless aesthetic. Holistic design—from intricate decor to a captivating color story—and advanced printing techniques heighten its visual appeal. Playful slogans like "Girls just wanna have sun" and "Sea la vie," paired with whimsical illustrations, enhance its charm and coastal elegance. Every visual element within the identity contributes to a subtle yet captivating narrative, layering charm and storytelling into the design and shaping a unique brand experience.
Boholo le Phuthelo: We conceptualized and designed a wide range of materials, from coasters and napkins to staff uniforms, food and drink menus, bags, wrapping paper, packaging details, signage, wall graphics, and all corporate printed materials. With a holistic approach, we crafted a cohesive visual language, ensuring each element featured a unique touch, avoiding repetition in design and infusing richness into every detail.
Lithegi: restaurant, branding, typography, illustration, design, identity, graphic design, logo, La Plage, Studio Born
Theknoloji ya Tlhahiso: With its distinctive fusion of typography and visuals, the brand creates an immersive and singular world that captivates and engages. Extensive research into typography led to the creation of font pairings that effortlessly balance warmth and sophistication. The logotype was designed with a memorable yet effortless character, perfectly reflecting the brand’s identity—elegant yet approachable. Inspired by vintage photographs, the illustrations evolved from hand sketches into playful, bohemian frames, meticulously digitized and refined with shadows and color to create depth and dimension. The dynamic, expressive typography of the witty slogans was integrated seamlessly with the illustrations, creating a visual harmony that amplifies the brand’s personality. From concept to finalization, we focused on every detail of each print file, carefully selecting materials, paper weights, and textures to create a cohesive brand experience. Pantone colors and gold foil accents were incorporated to enhance the visual appeal, while special printing techniques, such as foil stamping, were used to elevate the branding's tactile experience with elegance. This approach ensured that every element contributed to a refined, memorable brand identity.
Phephetso ya Moralo: The primary goal and challenge of this project was to create a distinctive visual identity that would set the restaurant apart from other top-tier establishments in the industry, quickly capturing and engaging guests. We aimed to craft a bold, signature brand that would shine through both its striking visual storytelling and unique tone of voice. Every detail within the restaurant had to embody La Plage's bohemian allure and seaside charm. We carefully curated every element, from the materials used to the printing techniques. During the printing process, we ensured the flawless application of gold foil accents through meticulous oversight. We also collaborated closely with the architectural team to develop branding concepts for the exterior and signage.
Dipatlisiso: We conducted thorough research into the 1950s lifestyle through visual archives, drawing inspiration from a variety of photos. Each image contributed to a series of cohesive illustrations, with elements taken from backgrounds, poses, clothing, lifestyle and era-defining details. We combined retro-inspired typography with striking gold foil details within the graphics and illustrations. Our goal was to create illustrations that were not only memorable and catchy but also told their own unique story, capturing the vibe of the 1950s in a visually compelling way.
Kgothaletso: La Plage draws inspiration from archival photos of the 1950s beachside lifestyle. We created playful and engaging compositions that evoke the era’s nostalgic charm. A blend of bohemian allure and seaside nostalgia is brought to life through sophisticated figures and whimsical scenes. Bold and striking typography complements the interior’s aesthetic, embodying a captivating narrative of seaside elegance with an artistic flair. Every detail was carefully crafted, inviting guests to escape the ordinary.
Nako ya Projeke: The project started in April 2024 and the creative process spanned 2,5 months, from scratch to completion. Every branding element was meticulously crafted, blending retro illustration styles with distinctive typography. We took a holistic approach to each collateral, ensuring consistency while preserving the vibrant energy of visual storytelling throughout the design. After the client approved the branding concept, we finalized the print files, selected materials, applied Pantone colors, and incorporated special printing techniques to bring the design to life. The branding project was finalized in June 2024, and La Plage launched in August 2024. With all interior finishes in place, the restaurant quickly attracted attention, becoming a highly popular spot in Istanbul.
Tsamaiso ya Mosebetsi: The La Plage branding operates as a cohesive brand identity system, seamlessly integrating across various touchpoints. The use of tactile printing techniques, like foil stamping, enhances the sensory appeal, ensuring a more immersive and visually striking result. The entire experience, from the moment you pass by the restaurant to when you enter, order food from the menu, and toast with your glass while enjoying an unforgettable moment, is crafted with cohesive and rich visual storytelling.
Diphatente: No: 2023 122231, Date: 08.02.2024
Litho tsa Sehlopha: Client: La Plage No.14 - Restaurant&Bar
Branding Project: Studio Born
Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Copywriting: Studio Born
Photographer: Haldun Kırkbir
Styling & Art Direction: Studio Born
Print House: Focus Print
Interior Design: Architag
Litlotla tsa Setshwantsho: Client: La Plage No.14
Branding Project: Studio Born
Creative Directors & Designers: Ipek Eris Ugurlu, Ebru Sile Goksel
Copywriting: Studio Born
Photographer: Haldun Kırkbir
Styling & Art Direction: Studio Born
Print House: Focus Print
Interior Design: Architag