Kakao AI Campus Moralo wa Boitsebiso ba Lebitso la Khwebo by LMNT Company

Khauta Kerafikhe · 2025

Kakao AI Campus Moralo wa Boitsebiso ba Lebitso la Khwebo

by LMNT Company

Moputso oa Khauta oa A' Design Award 2025 in Kerafikhe
CLIENT: LMNT Company
Estimated Number of Design Views: 232,953
Verification code B4E187FD6E · Verify this award

Visit Site View at A' Design Award Press Release

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About Kakao AI Campus Moralo wa Boitsebiso ba Lebitso la Khwebo

Kakao AI Campus ke moralo wa boitsebiso ba lebitso la khwebo o entsweng bakeng sa sebaka sa ho ithuta se inehetseng ho bohlale ba maiketsetso. Khampase ena e buletswe basebetsi ba k'hamphani, sechaba sa lehae, dihlopha tsa baahi le batho ba nang le phihlello e fokolang ya dijithale, mme e tshehetsa thupelo ya ditalenta tsa AI. Tsamaiso ya lebitso la khwebo e kenyelletsa diaekhone tse fetang 50, ditshwantsho tsa sehlooho, ditshwantsho tse takilweng, matshwao a tataiso le dikgrafiki tsa motsamao tse fetohang tse hahilweng ho pota-pota sehlooho sa bokgoni bo se nang moedi ba batho ka bomong. Mokgwa wa moralo bakeng sa bohle o ntlafatsa ponahalo mme o tataisa motsamao ka hare le ka ntle ho sebaka sena.

About the Moputso oa Khauta oa A' Design Award

Kakao AI Campus Moralo wa Boitsebiso ba Lebitso la Khwebo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Kakao AI Campus Moralo wa Boitsebiso ba Lebitso la Khwebo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Kakao AI Campus Moralo wa Boitsebiso ba Lebitso la Khwebo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Press Kit

Unique Properties: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Dimensions & Packaging: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Tags: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Production Technology: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Design Challenge: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Research: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Inspiration: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Project Duration: Seoul, Republic of Korea
Operation Flow: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Image Credits: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.