Rotary Sans Sebopeho sa Ditlhaka by Paul Robb and Moira Bartoloni

Rotary Sans Sebopeho sa Ditlhaka by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2025

Rotary Sans Sebopeho sa Ditlhaka

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Rotary Sans Sebopeho sa Ditlhaka

Rotary Sans ke sebopeho sa ditlhaka sa OpenType se se nang di-serif se nang le dibopego tsa jiometri le diphetoho tse nyenyane tsa sebopeho. E kenyelletsa di-ink trap tse bopehileng joaloka pere tse thusang ho balega hantle le ho kenya elemente e bonagalang e ikgethang. Sebopeho sa ditlhaka se fana ka sete e felletseng ya di-glyph tsa Selatine, hammoho le ditlhaka tse ding le di-ligature, bakeng sa ditshebediso tse fapaneng tsa themolelo. Moralo wa sona o totobatsa ho hlakileng le ho tsepama, o lokela maemo a jwalo ka boitsebiso ba kgwebo. Rotary Sans e tla ka ditekanyo le mefuta e mengata, e ka sebediswang mefuteng ka bobedi ya dijithale le ya kgatiso moo ho hlokahalang ho balega hantle le ponahalo e ts'oanang.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Rotary Sans Sebopeho sa Ditlhaka ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Rotary Sans Sebopeho sa Ditlhaka e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Rotary Sans Sebopeho sa Ditlhaka ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Dimensions & Packaging: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Tags: Type design, Typeface, Specimen
Production Technology: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Design Challenge: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Research: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Inspiration: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Project Duration: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Operation Flow: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb