Chongqing Noodles Setšoantšo sa Leboteng by Wu Yao is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
SileveraKerafikhe· 2025
Chongqing Noodles Setšoantšo sa Leboteng
by Wu Yao
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category
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- Verified Award Winner
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The Design
About Chongqing Noodles Setšoantšo sa Leboteng
Chongqing Noodles ke setšoantšo sa leboteng sa sehlooho se entsoeng bakeng sa lebitso la khoebo ea lijo tsa China. Mosebetsi ona oa bonono o shebane le litoropo tsa lijo tsa Chengdu le Chongqing sebakeng sa Sichuan Chongqing sa China. Libaka tse haufi le tsona li hlaha ka pono e hasaneng le e hole, athe setaele ka kakaretso e ntse e le sa China. Meaho ea litoropo, tlhaho e ntle le maemo a mangata a setso li bontšoa hammoho le lijo tse khethehileng tsa lebitso la khoebo. Mebala e pholileng e fapana le khanya e futhumetseng ea mabenkele. Setšoantšo sena sa leboteng se hlahisoa ka khatiso ea phetiso ea mocheso 'me se fanoa ka boholo bo fapaneng ho lumellana le libaka tse fapaneng tsa mabenkele.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Chongqing Noodles Setšoantšo sa Leboteng ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Chongqing Noodles Setšoantšo sa Leboteng e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Chongqing Noodles Setšoantšo sa Leboteng ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
- Dimensions & Packaging
- 1500mm X 1600mm
- Tags
- Illustration,ChongQing Taste
- Production Technology
- The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
- Design Challenge
- The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
- Research
- The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
- Inspiration
- Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
- Project Duration
- The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
- Operation Flow
- The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
- Team Members
- Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao
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