Dotline Branding Websaete ya Kgwebo ka Tomohiro Kaji

Moralo oa Dotline Branding Websaete ya Kgwebo ka Tomohiro Kaji ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Websaete le Webo.

KhautaWebo· 2025

Dotline Branding Websaete ya Kgwebo

ka Tomohiro Kaji

Moreki: Dotline Co., Ltd.

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Webo

127,966

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #168462

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Dotline Branding Websaete ya Kgwebo

Sethala sena sa dijithale se hlahisa tsamaiso ya tlhamo e fetohang e kopanyang boitsebiso ba lebitso la kgwebo le dikahare tse fapaneng ka har'a sebopeho se hlophisehileng. E ntlafaditswe ka mokgwa wa smartphone pele, e netefatsa phihlello ho disebediswa tsohle. Tlhophiso e tshehetsa kgono ya ho hola ha e ntse e boloka ts'oaneleho ya pono. Ditshwantsho tse tsamaisang le mongolo o ikgethileng di ntlafatsa tataiso le ho ikamahanya, di theha sefapano se hlakileng, se shebaneng le mosebedisi se lokiseditswe ditlhoko tsa ditshebeletso tse amanang le boiketlo. Sebopeho sa modular se boetse se lumella katoloso le tlwaelo nakong e tlang, se tshehetsang dintlafatso tse matla ha dikahare le mela ya ditshebeletso di ntshetsapele ka nako.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Dotline Branding Websaete ya Kgwebo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Dotline Branding Websaete ya Kgwebo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Dotline Branding Websaete ya Kgwebo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: We designed a corporate website centered on Dotline’s new identity, "Social Heroes," to communicate its brand philosophy and diverse business expansion. The platform conveys Dotline’s commitment to local communities while showcasing its multi-faceted operations in medical, welfare, and education.

To ensure brand consistency with content diversity, we developed a cohesive yet flexible design system. It integrates company philosophy, business insights, and employee stories within a unified aesthetic, creating a dynamic platform that reinforces Dotline’s leadership in the welfare industry.
Boholo le Phuthelo: Optimized for Smartphone Devices: Apple iPhone 11 or higher / Google Pixel 7 or higher. PC: Width 1080, Tablet
Lithegi: Social Heroes, Brand Identity, Responsive Web Design, UI/UX Design, Motion Graphics, Typography, Corporate Website, Recruitment Branding, Medical and Welfare, Visual Storytelling
Theknoloji ya Tlhahiso: Dotline’s corporate website is a testament to progressive design, seamlessly merging aesthetic excellence with functional clarity. With a mission to reshape the welfare industry, the site embodies Social 3.0, delivering a compelling narrative-driven experience that reflects Dotline’s multifaceted expansion across medical, educational, and professional sectors with smartphone-first adaptability ensureing seamless usability across all devices, maintaining a fluid, intuitive user experience.
Phephetso ya Moralo: The challenge was to balance brand consistency and diversity across 21 businesses, integrating philosophy, business insights, and employee engagement into a cohesive identity. The "Social Heroes" concept unified employees and attracted job seekers by emphasizing teamwork and social contribution. The site was optimized for smartphones, ensuring seamless responsiveness, while custom typography and animations enhanced brand storytelling in a lightweight, engaging interface.
Dipatlisiso: This project was based on qualitative research to identify challenges in Japan’s medical and welfare industry and enhance recruitment and brand recognition through a redesigned brand identity.

Research Objective:
To analyze the declining interest in employment within the industry and assess how brand recognition impacts recruitment, ultimately developing an effective design strategy.

Research Methods & Data Collection:
We conducted interviews with employees and job seekers and further analyzed web analytics and digital advertising performance to evaluate the effectiveness of the brand strategy.

Participants:
The research involved employees, job seekers, affiliated company staff, and corporate executives.

Results & Insights:
Findings revealed that brand perception and job seeker engagement significantly influence recruitment success rates. The introduction of a new visual identity, digital platform, and advertising strategy resulted in a 160% increase in mid-career hires and a 340% increase in new graduate hires.

Impact:
This research-driven design approach successfully addressed corporate recruitment challenges and set a new industry benchmark for brand building. It serves as a demonstration of design’s impact on both business and society.
Kgothaletso: Our inspiration for the design stemmed from Dotline’s dynamic flexibility and diversity, reflected in its multifaceted business expansion across from medical, education, and accounting. To represent this versatility, we structured the site into three distinct sections with a unique design format,a custom secondary font alongside the corporate typeface, and illustrations. This approach reinforces Dotline’s adaptability, integrating technical precision with a unified yet flexible brand identity.
Nako ya Projeke: The project started in December 2023 and it was launched on August 2024.
Tsamaiso ya Mosebetsi: The flow was a meticulously structured process, integrating contents, texts, layouts, and motions into a seamless digital experience with weekly client meetings to ensure continuous refinement, maintaining open dialogues to align every creative decision with the project's strategic goals.This iterative approach enabled us to balance brand integrity with bold creativity, ensuring the final design not only met functional requirements but also elevated Dotline’s visual identity and industry impact.