Khauta Webo · 2021
Inspiration Webosaete
- Moputso oa Khauta oa A' Design Award 2021 in Webo
- CLIENT: Zippo
- Estimated Number of Design Views: 91,346
- Verification code 5CD195687D · Verify this award
Colors
About Inspiration Webosaete
Inspiration ke webosaete e entsoeng bakeng sa lebitso la khoebo la Zippo. Webosaete ena e hlahisa lebitso la khoebo ka boitsebiso bo bocha ba pono le sebopeho sa mosebedisi se sebedisanang. Ditshwantsho tse fetohang di fa maqephe sebopeho sa pono sa liteko. Sehlooho se setsho se sebedisitswe ho ralwa hohle ho tshehetsa boiphihlelo bo tsitsitseng ba ho sheba. Moralo wa tshebedisano o hahilwe ka theknoloji e tswelang pele ya sebopeho sa mosebedisi ho boloka baeti ba le mahlong. Sepheo ke ho bula puisano le bareki le ho hlahisa setso sa lebitso la khoebo ka mokgwa wa sejwale-jwale.
About the Moputso oa Khauta oa A' Design Award
Inspiration Webosaete ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Inspiration Webosaete e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Inspiration Webosaete e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Press Kit
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Image Credits
- ZIPPO NO.347274
