Prakrishi Sephutheloana sa Litholoana Tse Omisitsoeng by Vishal Vora

Prakrishi Sephutheloana sa Litholoana Tse Omisitsoeng by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.

KhautaPhuthelo· 2021

Prakrishi Sephutheloana sa Litholoana Tse Omisitsoeng

by Vishal Vora

Client: Prakrishi

Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Prakrishi Sephutheloana sa Litholoana Tse Omisitsoeng

Prakrishi ke mofuta oa sephutheloana sa litholoana tse omisitsoeng se entsoeng bakeng sa 'maraka oa India. Moralo ona o hlahisa pale e bonahalang ea 'muso oa bophelo bo botle, moo tholoana e 'ngoe le e 'ngoe e omisitsoeng e bontšoang e le morena oa 'muso oa eona. Sephutheloana se na le 'mala o le mong feela, 'me ke tholoana e omisitsoeng feela e hatisitsoeng ka mebala, kahoo lijo li fetoha ntlha-kholo ea sephutheloana ka seng. Mofuta ona o sebelisa mekotlana e koaloang ka zip e nang le khatiso ea mebala e mene. Sephutheloana ka seng se lekana 140 mm ka bophara le 210 mm ka bolelele. Sepheo ke ho etsa hore sehlahisoa se hlake ebile se tsebahale habonolo shelefong e tletseng lihlahisoa tse ling.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Prakrishi Sephutheloana sa Litholoana Tse Omisitsoeng ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Prakrishi Sephutheloana sa Litholoana Tse Omisitsoeng e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Prakrishi Sephutheloana sa Litholoana Tse Omisitsoeng e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team