Moralo oa Macy’s Website Webosaete ya E-Commerce ka Willy Lai and Dave Torres ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Websaete le Webo.
KhautaWebo· 2020
Macy’s Website Webosaete ya E-Commerce
Moreki: Macy's
Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Webo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #93996Moralo
Mabapi le Macy’s Website Webosaete ya E-Commerce
Webosaete ya Macy's ke sethala sa e-commerce se dumellang bareki ho reka thepa ya Macy's inthaneteng. Webosaete e ile ya rallwa botjha ka 2019 e le karabelo e tobileng ho maikutlo a bareki, e leng se ileng sa fella ka moralo o hlwekileng, o bonolo le o susumetswang ke feshene. Sebopeho sa yona se ipapisitse le mecha ya ditaba ya feshene le dihlahiswa tsa theknoloji tsa bareki, mme se ikemiseditse ho kgethollela Macy's ho barekisi ba qothisanang lehlokwa le yona. Ho ile ha sebediswa ditheknoloji tsa sejwale-jwale tsa webo tse arabelang, kahoo saete e ka shejwa ho dikhomphutha tsa laptop, ditablete le difouno tse bohlale. Dipatlisiso tsa boiphihlelo ba basebedisi di ile tsa tataisa ho ralwa botjha, ho kenyeletswa diphuputso, dipuisano le diteko tsa tshebediso.
Kamohelo
Mabapi le Moputso oa Khauta oa A' Design Award
Macy’s Website Webosaete ya E-Commerce ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Macy’s Website Webosaete ya E-Commerce e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Macy’s Website Webosaete ya E-Commerce e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Boholo le Phuthelo
- We developed reponsive web design across different devices.
- Lithegi
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Theknoloji ya Tlhahiso
- We utilized modern responsive web technologies.
- Phephetso ya Moralo
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Dipatlisiso
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Kgothaletso
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Nako ya Projeke
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Tsamaiso ya Mosebetsi
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Litho tsa Sehlopha
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Litlotla tsa Setshwantsho
- Images courtesy of Macys.
E Tshehelitsweng
Hlahloba ka Ntle ho Designers.org
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Meralo e Amanang
Hlahloba meralo e meng e hapileng moputso ho tswa mokgahlelong o tshwanang, e kgethilweng ka boleng.
