Onshore Roasters Mosebetsi oa Mantlha: Ho theha letšoao la khoebo by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
SileveraKerafikhe· 2025
Onshore Roasters Mosebetsi oa Mantlha: Ho theha letšoao la khoebo
Client: Cansu Dagbagli Ferreira
Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category
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About Onshore Roasters Mosebetsi oa Mantlha: Ho theha letšoao la khoebo
Sengoloa sa Buka: Boitsebahatso ba letšoao la khoebo la Onshore Roasters bo bonahatsa tumellano ea bonojana, tlhaho, le ho tšehetsa tikoloho. Letšoao lena le kopanya peo ea kofi, mahlaseli a letsatsi, le maqhubu, le bontšang moetlo oa hoseng ho phethahetseng leoatleng. Mebala e khethiloeng ka hloko e bonahalang e le ea lefatše le sephuthelo se entsoeng ka pampiri e sebelisitsoeng hape li matlafatsa boikitlaetso ba letšoao la khoebo ho bonojana le boleng ba ho hlokomela tikoloho. E susumetsoa ke mokhoa oa bophelo ba ho palama likepe, moralo ona o leka-lekanya bonolo le botsebi, ho theha kamano e tsoelang pele lipakeng tsa kofi ea boleng bo holimo le metsi a bulehileng.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Onshore Roasters Mosebetsi oa Mantlha: Ho theha letšoao la khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Onshore Roasters Mosebetsi oa Mantlha: Ho theha letšoao la khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Onshore Roasters Mosebetsi oa Mantlha: Ho theha letšoao la khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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