Safetravy Tshebetso ea Ts'ireletso ea Maeto by Linkup Studio

Safetravy Tshebetso ea Ts'ireletso ea Maeto by Linkup Studio is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Setjhaba Competition Category.

BoronseSetjhaba· 2025

Safetravy Tshebetso ea Ts'ireletso ea Maeto

by Linkup Studio

Client: Safetravy Limited

Moputso oa Boronse oa A' Design Award Winner in Setjhaba Category

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The Design

About Safetravy Tshebetso ea Ts'ireletso ea Maeto

Book Text: Safetravy ke sesebelisoa sa ts'ireletso ea maeto se etselitsoeng bafeti ba matsoalloa a mafapha. Sesebelisoa sena se hlahisa 'mapa oa lefats'e o kopanetsoeng, o nang le mebala e fapaneng e bontšang litaba tsa sechaba, boemo ba bophelo bo botle le litlhoko tsa ho kena naheng ka naha ka 'ngoe. Litlaleho tsa likhohlano, litlaleho tsa sechaba le litemoso tse etselitsoeng motho ka mong li fanoa ka sebopeho sena sa 'mapa. Litšoantšo tse hlakileng le puo e bonolo li tšehetsa phihlello, athe sebopeho se arabelang se lumella tšebeliso ho pholletsa le lisebelisoa tse fapaneng. Sistimi e nang le maemo a mangata a tsebiso e hlophisa data ea sechaba ea lefats'e ka bophara, e le hore bafeti ba ka kena ka ntlha e itseng ea ho ameha le ho itokisetsa pele ba tloha.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Safetravy Tshebetso ea Ts'ireletso ea Maeto ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Safetravy Tshebetso ea Ts'ireletso ea Maeto e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Safetravy Tshebetso ea Ts'ireletso ea Maeto e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Safetravy features an interactive, color-coded world map that provides insights into social issues, medical statuses, and travel requirements. Equipped with conflict reporting, social updates, and personalized entry requirements, the platform equips travelers comprehensively, making it an indispensable travel companion.
Dimensions & Packaging: Safetravy’s responsive interface is designed for universal use, ensuring that travel safety information is practically accessible to a diverse user base.
Tags: Inclusive, Social Awareness, AI-Powered, Personalized, Global Travel Safety
Production Technology: The application uses vibrant visuals and straightforward language, focusing on accessibility and inclusivity. Its responsive design ensures effective navigation and interaction across all devices, enhancing community engagement.
Design Challenge: The significant challenge was to integrate extensive global social data into a user-friendly interface. The solution was a layered information system, allowing navigation based on specific social concerns, which enhanced usability and engagement.
Research: Design research incorporated community workshops and studies on social behaviors, aiming to make the app meet global travel safety concerns in an inclusive way. These insights profoundly shaped Safetravy's user-friendly and community-centric design.
Inspiration: Safetravy is inspired by the vision of creating a globally connected, socially aware community. It tackles the dynamic social challenges encountered by travelers, empowering them with crucial situational awareness and a robust support network.
Project Duration: Safetravy was developed over three months, with the project executed for a client in the Netherlands.
Operation Flow: The design promotes a socially interactive experience, where users access real-time alerts and customized insights via an intuitive map interface. This encourages active community participation and raises awareness, enriching the collective travel safety culture.
Team Members: Design director: Nataliya Sambir, UI/UX designer: Daria Ebadian, UI/UX designer: Yaryna Oprysk, UI/UX designer: Vitalii Shcherbiak, Motion designer: Taras Rusych and Marketing director: Nataliia Savenko