Chinese Zodiac Gift Box Lebokoso la Mpho by Tao Ran

Chinese Zodiac Gift Box Lebokoso la Mpho by Tao Ran is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2025

Chinese Zodiac Gift Box Lebokoso la Mpho

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Lebokoso la Mpho

Lebokoso la Mpho la Chinese Zodiac ke lebokoso la sephutheli le entsoeng bakeng sa liemahale tsa Chinese Zodiac. Liphoofolo tsa zodiac li tataisitsoe ka mela e bonolo ho fapana le mekhoa ea setso ea ho taka litšoantšo. Mokhoa o mong le o mong o boloka bonolo le ho lula bo bonolo ho hlokomeloa, o kopanya lihlooho tsa boholo-holo le puo ea kajeno ea pono. Lebokoso la kantle le entsoe ka boto e putsoa ea 1000g le pampiri e tšoeu ea leqhoa ea 128g e nang le ho hatelloa ka mocheso (hot stamping). Lebokoso la ka hare le entsoe ka boto e putsoa ea 500g le pampiri e tšoeu ea leqhoa ea 128g e nang le ho hatelloa ka mocheso hammoho le sethala sa EVA se betliloeng. Lebokoso lena le reretsoe ho ba mpho bakeng sa metsoalle.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Chinese Zodiac Gift Box Lebokoso la Mpho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Chinese Zodiac Gift Box Lebokoso la Mpho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Chinese Zodiac Gift Box Lebokoso la Mpho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.