Nebu Lebenkele la Khoebo by Eric Fung is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2025

Nebu Lebenkele la Khoebo

by Eric Fung

Client: Once Design Studio

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About Nebu Lebenkele la Khoebo

Nebu ke lebenkele la khoebo Hong Kong le hlophisitsoeng bakeng sa thekiso ea li-crisp tsa lehlohonolo (snowflake crisps). Sebaka sena se lekana limithara tse 26 tsa sekwere mme se na le bophahamo ba silimi ba limithara tse 3. Mebala e mesoeu e bonolo le e putsoa e le mahlwa e hopotsa leseli la hoseng ba mariha. Lisebelisoa tsa ho bontsha tse entsoeng ka lehong le mabone a mosa li eketsa mocheso oa tlhaho. Acrylic e hloekisitsoeng ka mohlala oa lehlabathe e kopantsoe le tšepe e sa rustego (stainless steel) ho theha ponahalo e batang, e tshoanang le lehlohonolo, kaha acrylic e ka bonoang hanyenyane e bontsha mokhoa oa tšepe e ka mora eona. Moralo o bulehileng o lumella ho tsamaea ka bolokolohi, mme sebaka sa liphaefo tsa chocolate (chocolate fountain) se lumella bareki ho shebella li-crisp li koahetsoa.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Nebu Lebenkele la Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Nebu Lebenkele la Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Nebu Lebenkele la Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As ephemeral as snowflakes, capturing fleeting moments.

In the bustling heart of Hong Kong, the Nebu snowflake crisps store emerges as a serene and beautiful enclave, akin to a gently falling snowflake, Light and Elegant. This is a dreamlike space dedicated to snowflake crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform, The Beauty of the Moment, into an unforgettable shopping experience.
Dimensions & Packaging: 26sqm with 3m ceiling height
Production Technology: We try to make an interesting and fancy material combination in this design. We are thinking how to make a cold with snow touch feeling finishing which we test to combine sanded acrylic and stainless steel together serval times. The reslut is the sanded acrylic giving a snow touch feeling with slight transparent, aloow to project the stainless steel texture at back.
Design Challenge: we create and transport the 7 meters lenght of ribbon plastic board for the logo canopy, it is in one whole price.
Research: We approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.
Inspiration: Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal snowflake crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.
Project Duration: 1 month, Hong Kong
Operation Flow: In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.
Team Members: Eric Fung
Image Credits: Laser Angel