Omar Khayyam Letoto la Diposetara by Vahid Mirzaei

Omar Khayyam Letoto la Diposetara by Vahid Mirzaei is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2025

Omar Khayyam Letoto la Diposetara

by Vahid Mirzaei

Client: Vahid Mirzaei Design

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Omar Khayyam Letoto la Diposetara

Omar Khayyam ke letoto la diposetara tsa metseng ya ditoropo tse hlahisang thothokiso ya seroki sa Persia, Omar Khayyam. Diposetara tsena di keteka sehopotso sa bo-975 sa tswalo ya seroki sena. Posetara e nngwe le e nngwe e kopanya mongolo wa Sepersia le phetolelo ya Senyesemane e behilweng sebakeng se ka hodimo ka ho le letshehadi. Moralo wa mongolo o itshetlehile hodima bongodi ba khale ba matsoho ba Sepersia mme o ntlafaditswe hore o balehe habonolo dibakeng tsa setjhaba tse phathahaneng. Posetara e nngwe le e nngwe e lekana disentimithara tse 150 ka tse 107 mme e sebedisa mebala ya CMYK ka dpi tse 300. Letoto lena le ile la bontshwa diteisheneng tsa metro le dibakeng tse ding tsa setjhaba Tehran.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Omar Khayyam Letoto la Diposetara ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Omar Khayyam Letoto la Diposetara e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Omar Khayyam Letoto la Diposetara ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.
Dimensions & Packaging: 150 cm X 107 cm
CMYK color
300 dpi
Tags: Khayyam, Poster, Calligraphy, Typography, color, life, minimal
Production Technology: The posters utilize digital typography, combining Persian calligraphy with modern graphic design principles. The process involved custom type design, composition refinement, and digital rendering to ensure clarity and aesthetic harmony. The typography is crafted to evoke the elegance of classical Persian script while maintaining legibility for contemporary audiences in public spaces.
Design Challenge: Balancing traditional Persian calligraphy with modern digital typography was a key challenge. Ensuring readability in busy urban settings, maintaining cultural authenticity, and integrating bilingual content harmoniously required meticulous composition. Additionally, adapting the artwork for various public spaces while keeping a cohesive visual identity posed a creative and technical challenge.
Research: Omar Khayyam was a Persian poet, mathematician, and philosopher whose quatrains explore existential themes, fate, and the passage of time. His poetry has influenced visual arts, literature, and philosophy worldwide. In design and typography, his verses inspire expressive forms, merging aesthetic beauty with intellectual depth. This project extends his legacy into public art, engaging new audiences with his profound reflections.
Inspiration: The project was inspired by Khayyam’s timeless wisdom and its relevance to modern life. His poetry explores fate, existence, and the fleeting nature of time, themes that resonate deeply today. The idea of bringing classical Persian literature into contemporary public spaces came from a desire to bridge history, art, and everyday life, creating moments of reflection amid the urban rush.
Project Duration: The project started in February 2023 in Tehran and finished in June 2023 in Tehran, and was exhibited in Metro stations and urban spaces in May 2023.
Operation Flow: The interaction happens as passersby encounter the posters in urban spaces, catching their eye with intricate Persian typography. The key frames include the first glance, where the poetry’s visual elegance intrigues, followed by reading the English translation, offering accessibility. The final frame is reflection, where viewers connect with Khayyam’s words, making his poetry a part of their thoughts and urban experience.
Image Credits: Designed by Vahid Mirzaei