Cheetos Cheesy Verse 2024 Tlhahlobo ea Pontšo e Kenyelletsang by PepsiCo Design and Innovation

Cheetos Cheesy Verse 2024 Tlhahlobo ea Pontšo e Kenyelletsang by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

TšepeKa Hare· 2025

Cheetos Cheesy Verse 2024 Tlhahlobo ea Pontšo e Kenyelletsang

by PepsiCo Design and Innovation

Moputso oa Tšepe oa A' Design Award Winner in Ka Hare Category

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Verified Award Winner

Verify Award Status for #169566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cheetos Cheesy Verse 2024 Tlhahlobo ea Pontšo e Kenyelletsang

Cheetos Cheesy Verse 2024 ke boiphihlelo ba pontšo e kenyelletsang bo entsoeng Mexico City. Khatiso ea boraro ea morero ona e ile e buloa ka July 2024 mme e ile e hlahisoa ke sebapali sa lets'oao, Chester Cheetah. Moralo ona o mema bahahlauli ho hlahloba boiphihlelo ba leshome tse arohaneng, bo bong le bo bong bo amahanngoa le sesnaka se fapaneng sa Cheetos, ho kenyelletsa Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs le Popcorn. Sebaka se seng le se seng se na le sehlooho le sebopeho sa sona. Boithabiso, mokhoa oa apara le lijo ke merero e meraro e ka sehloohong ea moralo oohle.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Cheetos Cheesy Verse 2024 Tlhahlobo ea Pontšo e Kenyelletsang ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Cheetos Cheesy Verse 2024 Tlhahlobo ea Pontšo e Kenyelletsang e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Cheetos Cheesy Verse 2024 Tlhahlobo ea Pontšo e Kenyelletsang e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
Inspiration: Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

Read the Press Release