Heritage Spark Mosebetsi o ka Sehloohong: Sethunya sa Mocheso oa Menahano ea Moralo by Liang Hou

Heritage Spark Mosebetsi o ka Sehloohong: Sethunya sa Mocheso oa Menahano ea Moralo by Liang Hou is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Thuto, Dithuso tsa ho Ruta le Dikahare tsa Koetliso Competition Category.

TšepeThuto· 2025

Heritage Spark Mosebetsi o ka Sehloohong: Sethunya sa Mocheso oa Menahano ea Moralo

by Liang Hou

Client: Zhejiang University

Moputso oa Tšepe oa A' Design Award Winner in Thuto Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Heritage Spark Mosebetsi o ka Sehloohong: Sethunya sa Mocheso oa Menahano ea Moralo

Mongolo oa Buka: Heritage Spark ke sethunya sa ho ruta bakeng sa mosebetsi oa moralo o thehiloeng holim'a Lefa la Setso le sa Bonahaleng. Sethunya sena se na le lihlopha tse tharo tsa likarete. Likarete tsa Lefa li hlahisa mefuta e leshome ea Lefa la Setso le sa Bonahaleng bakeng sa kutloisiso e potlakileng. Likarete tsa Baba li lumella hore mofuta o mong le o mong oa lefa o ithute ho tsoa liphathahisong tse fapaneng. Likarete tsa Theknoloji li fana ka likhetho tsa boitsebo tse ka susumetsang mehopolo e mecha. Li-canvas tse peli tsa monahano, e 'ngoe ea motho ka mong 'me e 'ngoe bakeng sa lihlopha, li tšehetsa mosebetsi oa sebopeho sa lihlopha. Likarete li hatisitsoe ka mokhoa oa dijithale holim'a pampiri e koahetsoeng 'me li khaotsoe ka mochine. Heritage Spark e reretsoe baithuti ba se nang tsebo e fetileng ka sehlooho sena.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Heritage Spark Mosebetsi o ka Sehloohong: Sethunya sa Mocheso oa Menahano ea Moralo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Heritage Spark Mosebetsi o ka Sehloohong: Sethunya sa Mocheso oa Menahano ea Moralo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Heritage Spark Mosebetsi o ka Sehloohong: Sethunya sa Mocheso oa Menahano ea Moralo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heritage Spark is one of the few auxiliary tools for Intangible Cultural Heritage (ICH) designing in China. It is highly accessible to students unfamiliar with ICH, enabling them to quickly grasp its various types. Using a collaborative role-playing analysis method, it streamlines the design and creative process. Beyond being a design aid, it also plays a key role in promoting ICH.
Dimensions & Packaging: The cards measure 95mm x 133mm with a thickness of 0.3mm. The toolkit includes two thought canvases: a personal canvas (A4 size, 210mm x 297mm) and a team canvas (460mm x 960mm) for collaborative work. The packaging box measures 460mm x 320mm x 80mm, designed for convenient storage and transport. The materials and dimensions ensure durability and usability, making the toolkit suitable for various design and brainstorming scenarios.
Tags: ICH Design, Inspiration Inspired, Design Assistance, Toolkit, ICH
Production Technology: The design was created using Photoshop and Illustrator, then digitally printed on 300g coated paper and die-cut for precision. The process included user research, workshop testing, and design thinking methodologies to refine content and usability, ensuring the toolkit aligns with user needs. The cards were produced in small batches, ensuring quality and adaptability.
Design Challenge: The challenge lies in designing a set of cards that can enable ICH (Intangible Cultural Heritage) novices to quickly understand its value and essence, while also effectively stimulating user empathy to identify pain points from the perspective of ICH bearers. The cards must balance knowledge dissemination with thought stimulation, ultimately encouraging users to contribute innovative ideas for the future of ICH.
Research: Heritage Spark cards are designed to provide a quick entry point for users with no prior knowledge of Intangible Cultural Heritage (ICH). This research explores how card design can effectively convey ICH knowledge, foster user empathy, and encourage users to adopt the perspective of ICH bearers. The cards guide users to identify challenges facing ICH, define problems, and utilize divergent thinking to generate innovative solutions for ICH protection and transmission.
Inspiration: In the era of rapid technological growth, the protection and promotion of Intangible Cultural Heritage (ICH) face major challenges. Our course experience and student feedback reveal a lack of ICH awareness. To foster innovative ICH design, it is essential to quickly grasp its essence, analyze its status from various angles, and explore its fusion with new technologies. Thus, we created Heritage Spark, a toolkit to inspire creative ICH design.
Project Duration: The project started in Hangzhou, China, in January 2024.
Operation Flow: The toolkit includes ICH cards, introducing ten ICH to build a quick understanding. Character cards help users explore ICH from different roles and perspectives. Technology cards offer various tech options to inspire diverse designs through integration. Additionally, two thought canvases support process development and idea exchange, fostering collaborative design.
Team Members: Creative Director: Liang Hou, Researcher: Wenqi Wu, Designer: Qianyu Tang, Designer: Yixuan Gao, Designer: Xiaoran Zhang, Designer: Chongjun Zhong, Designer: Songruoyao Wu; Designer: Yingping Cao; Tutor: Zhibin Zhou and Tutor: Kejun Zhang
Image Credits: The above material comes from our own team.