Heyday Center Boitsebiso ba Khampani by Sha Feng and Jiayi Lu

Heyday Center Boitsebiso ba Khampani by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2025

Heyday Center Boitsebiso ba Khampani

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Heyday Center Boitsebiso ba Khampani

Heyday Center ke boitsebiso ba khampani bo entsoeng bakeng sa setsi sa koetliso se fanang ka litšebeletso tsa ts'ebetso ea lipapali, phekolo le tšehetso ea ho ithuta linaheng tse ling. Letšoao le entsoe joalo ka folakha e phahamang, sebopeho se bontšang tsoelo-pele e sa khaotseng le ntlafatso ea boits'oaro. Tlhaku e re H e hahiloe ka lisebopeho tse peli tse lekanang tsa nomoro e le 'ngoe, tse behiloeng ka mokhoa o motle le o mobe, ho bonts'a ho fihla sehlōhlong. Mmala o moputsoa o sebelisoa e le mmala oa mantlha ho bontša kelello, boiphihlelo ba profeshenale le khutso. Boitsebiso bona bo bonts'a mokhoa oa setsi ona o ipapisitseng le lintlha (data).

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Heyday Center Boitsebiso ba Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Heyday Center Boitsebiso ba Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Heyday Center Boitsebiso ba Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags: Branding, Corporate Identity, Sports, Fitness
Design Challenge: The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research: The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration: The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

Read the Press Release