Boronse Kerafikhe · 2025
Banov Store Moralo oa Mokhoa oa Litšoantšo
by Yao Wu
- Moputso oa Boronse oa A' Design Award 2025 in Kerafikhe
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 13,139
- Verification code AE647030F6 · Verify this award
Colors
About Banov Store Moralo oa Mokhoa oa Litšoantšo
Banov Store ke moralo oa mokhoa oa litšoantšo o entsoeng bakeng sa lebenkele le fumanehang tseleng ea Ten Thousand Miles Tea Road naheng ea China. Mekhoa ea liphaephe tsa lebota e hlohlelletsoa ke litoropo tse kholo tse ka lehlakoreng la tsela ea tee, e kopanya meaho ea litoropo, meboho ea tlhaho le litšoantšo tsa liphoofolo. Mehlala e meraro e thehiloe holim'a maemo a kaho a ntlo ea histori ea Ba Gong, a nolofalitsoeng le a hlophisitsoeng bocha hore a fetohe matšoao a bonahalang. Setaele sena se lebisitsoe morao ho moralo oa bonono le mesebetsi ea lets'oao ea lekholong la mashome a robong la lilemo. Mekhoa ena e boetse e sebelisoa libakeng tsa lebenkele, mantlha a pontšo, le lipaketeng tsa lihlahisoa.
About the Moputso oa Boronse oa A' Design Award
Banov Store Moralo oa Mokhoa oa Litšoantšo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Banov Store Moralo oa Mokhoa oa Litšoantšo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Banov Store Moralo oa Mokhoa oa Litšoantšo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Press Kit
- Unique Properties
- This design was created for the graphic design of Ba Gong's house, which is located along the route of China's "Ten Thousand Miles Tea Road", and is applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The pattern design is inspired by the 19th century arts and crafts style, with "beauty" as the core theme of creation. Drawing inspiration from natural forms, geometric patterns, and historical architectural decorations, transforming "beauty" into visual patterns.
- Dimensions & Packaging
- The richness and series of patterns can better serve offline products, and these elements can also be applied to space design, exhibition planning, and even digital media content, forming a multidimensional cultural communication system.
- Tags
- graphic，Panoff's Gifts
- Production Technology
- The pattern of the wallpaper is inspired by the main cities that the Wanli Tea Road passes through, combining the unique contours, natural beauty, and dynamic animal images of each city. It can be used in the overall store to immerse consumers in the experience of the "Wanli Tea Road" journey. Pattern design can be used for extension, such as packaging of offline creative products, to enhance brand awareness.
- Design Challenge
- How to integrate the art style of the 19th century into modern creation is our focus
- Research
- As an important landmark on the Wanli Tea Road, the Ba Gong House carries the historical memory of Hankou from the 19th century to the present. In this project, our goal is to showcase its profound historical heritage while conveying aesthetic value through design. By extracting graphics from the architectural features of the Ba Gong house itself, simplifying, reorganizing, and recreating it, this design approach can not only allow consumers to feel the depth of history, but also stimulate their interest through visual appeal.
- Inspiration
- As an important landmark of the Wanli Tea Road, the Ba Gong House has witnessed the historical changes in Hankou since the 19th century. Taking inspiration from this, a series of pattern designs were created and applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The three sets of pattern designs are based on the architectural features of Ba Gong's house, and through deconstruction and reorganization, create visual symbols that combine historical charm and modern beauty, and integrate them into the overall design of the store.
- Project Duration
- The project started in Beijing in January 2024 and was completed in Beijing in February 2024
- Operation Flow
- Applying the architectural graphics and patterns of Ba Gong's house to store spaces and extended products to form a unified visual system can enhance the overall brand identity. By designing visual processing, historical culture is presented in an intuitive form, conveying unique aesthetic values. The design is based on classical aesthetics and historical culture, combined with modern design language, retaining traditional charm while conforming to contemporary aesthetics, thus attracting more consumers' attention and recognition.
