Youngor Experien Fashion Store by Masato Kure

Youngor Experien Fashion Store by Masato Kure is a highly esteemed winner of the very prestigious 2025 Moputso oa Khauta oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

KhautaKa Hare· 2025

Youngor Experien Fashion Store

by Masato Kure

Client: The Triangle.jp.co., Ltd

Moputso oa Khauta oa A' Design Award Winner in Ka Hare Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

The Design

About Youngor Experien Fashion Store

The design harmonizes tradition and innovation, seamlessly integrating a long established brand’s legacy with contemporary aesthetics. The circular layout fosters fluid movement, encouraging visitors to explore naturally. Unique lighting techniques enhance the architectural presence, while dynamic spatial elements, including a spiral LED screen, create an immersive experience. Thoughtful material choices balance elegance and warmth, ensuring a sophisticated yet inviting atmosphere.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Youngor Experien Fashion Store ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Youngor Experien Fashion Store e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Youngor Experien Fashion Store e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design harmonizes tradition and innovation, seamlessly integrating a long-established brand’s legacy with contemporary aesthetics. The circular layout fosters fluid movement, encouraging visitors to explore naturally. Unique lighting techniques enhance the architectural presence, while dynamic spatial elements, including a spiral LED screen, create an immersive experience. Thoughtful material choices balance elegance and warmth, ensuring a sophisticated yet inviting atmosphere.
Dimensions & Packaging: The project spans an area of approximately 1600㎡, designed with modular spatial elements to ensure adaptability. Ceiling heights range from 4200 mm to 4900 mm, with flexible partitioning allowing seamless integration of multiple brand zones. Advanced lighting are implemented at a height of 4200 mm, optimizing visual appeal and guiding movement.
Production Technology: The design was developed through an iterative process, balancing spatial composition, material selection, and lighting to create a seamless yet dynamic experience. We employed modular layouts to ensure flexibility and adaptability while maintaining a cohesive identity. Advanced lighting techniques were used to highlight textures and define zones, enhancing the interaction between the brands and visitors within the unified space.
Design Challenge: The project features large circular lighting elements integrated into the ceiling, strategically tilted to create a dynamic spatial experience. These fixtures, measuring approximately 8000 mm in diameter, provide uniform illumination while enhancing the architectural composition. The lighting design utilizes diffused panels for a soft glow, ensuring both functionality and aesthetic appeal, while accentuating key product displays.
Inspiration: This project was conceived to integrate five distinct fashion brands into a single, unified space while preserving each brand’s unique identity. Our approach focused on spatial composition, material contrasts, and lighting to ensure individual expression within a cohesive environment. The result is a curated space where visitors can seamlessly navigate between brands, experiencing diversity while appreciating the harmony of the overall design.
Project Duration: The project commenced in 03, 2023 and was completed in 10, 2024. Designed to enhance the retail experience, the space was meticulously planned to facilitate seamless navigation between brand zones while maintaining a cohesive atmosphere. The ceiling lighting was strategically implemented to create an inviting ambiance, ensuring optimal product presentation and a refined shopping environment.
Operation Flow: This space is designed to create a smooth and immersive shopping experience. The flexible layout allows visitors to move naturally between brand zones without feeling restricted. The ceiling lighting enhances the atmosphere, making the space feel open and inviting. Each design element works together to highlight products effectively, ensuring a visually engaging and comfortable experience for shoppers.
Team Members: Masato Kure
Masashi Ota
Tatsuya Yokoyama
Yuze Ma