Sawamura Award 2024 Ponahalo ea Sehlooho ea Ketsahalo by Takuma Tahara

Sawamura Award 2024 Ponahalo ea Sehlooho ea Ketsahalo by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2025

Sawamura Award 2024 Ponahalo ea Sehlooho ea Ketsahalo

by Takuma Tahara

Client: SAWAMURA Inc.

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

63,046

Verified Award Winner

Verify Award Status for #171707

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sawamura Award 2024 Ponahalo ea Sehlooho ea Ketsahalo

Sawamura Award 2024 ke ponahalo ea sehlooho e entsoeng bakeng sa ketsahalo ea k'hamphani ea basebetsi ba bacha, e neng e tšoaretsoe lebaleng la setso la Kabuki koa Kyoto, Japane. Sehlooho sa ketsahalo e ne e le setso le boqapi bo bocha. Litlhaku tsa lentsoe KABUKU li ne li ngotsoe ka mefuta e fapaneng ea mongolo (typography), hoo tlhaku ka 'ngoe e sebetsang e le tlhaku hape e le setšoantšo. Mebala ea setso ea Majapane le mekhabiso e nkiloeng lebaleng leo li ile tsa kopanngoa le sehlopha se secha sa mebala. Ponahalo ea sehlooho e ile ea sebelisoa litifikeiting, limemong tse entsoeng joaloka litekete tsa lipontšo, litempeng le liphatlalatsong, e leng se ileng sa fa ketsahalo ponahalo e kopaneng.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Sawamura Award 2024 Ponahalo ea Sehlooho ea Ketsahalo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Sawamura Award 2024 Ponahalo ea Sehlooho ea Ketsahalo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Sawamura Award 2024 Ponahalo ea Sehlooho ea Ketsahalo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Dimensions & Packaging: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Tags: Key visual, Japanese, tradition, innovation
Production Technology: Adobe Illustrator CC
Design Challenge: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Research: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Inspiration: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Project Duration: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Operation Flow: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Image Credits: #All Creator Takuma Tahara