Geneus DNA and Gatta Ka Hare ho Lebenkele la Thekiso, Ka Hare ho Cafe by After Design Living and Space Co.,Ltd.

Geneus DNA and Gatta Ka Hare ho Lebenkele la Thekiso, Ka Hare ho Cafe by After Design Living and Space Co.,Ltd. is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

SileveraKa Hare· 2025

Geneus DNA and Gatta Ka Hare ho Lebenkele la Thekiso, Ka Hare ho Cafe

by After Design Living and Space Co.,Ltd.

Client: After Design Living and Space Company Limited

Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About Geneus DNA and Gatta Ka Hare ho Lebenkele la Thekiso, Ka Hare ho Cafe

Geneus DNA le Gatta ke sebaka sa ka hare sa lebenkele se sebetsang ka mekhoa e mengata se kopanyang litšebeletso tsa liteko tsa liphatsa tsa lefutso tsa motho ka mong le cafe. Lebitso Gatta le tsoa metheong e mene ea DNA e leng A, C, G le T, e emelang bophelo bo botle ba motho ka mong. Projeke ena e nka likarolo tse peli tse haufi tsa limithara tse 6 ka tse 5, kakaretso ea limithara tse lekanang le 60. Lehlakore le leng le fana ka liteko tsa liphatsa tsa lefutso, ha le leng le fana ka kofi. Tšepe e sa ruruheng, polycarbonate e bonaletsang, mela e kobehileng le mabone a LED a strip li theha chebahalo ea nako e tlang. Moralo o bulehileng o tataisa baeti ho tloha saenseng ho ea boiketlong, e etsa hore liteko li se ke tsa utloahala li tšosa.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Geneus DNA and Gatta Ka Hare ho Lebenkele la Thekiso, Ka Hare ho Cafe ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Geneus DNA and Gatta Ka Hare ho Lebenkele la Thekiso, Ka Hare ho Cafe e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Geneus DNA and Gatta Ka Hare ho Lebenkele la Thekiso, Ka Hare ho Cafe ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Dimensions & Packaging: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Tags: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Production Technology: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Design Challenge: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Research: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspiration: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Project Duration: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Operation Flow: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patents: After Design Living and Space Co.,Ltd., 2025
Team Members: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong