Ruyi Dim Dong Boitsebiso ba Setšoantšo sa Beke ea Bohobe by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
TšepeKerafikhe· 2025
Ruyi Dim Dong Boitsebiso ba Setšoantšo sa Beke ea Bohobe
by Hong Jia Min
Client: Jijia Brand Creative Studio
Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
Verify Award Status for #172952The Design
About Ruyi Dim Dong Boitsebiso ba Setšoantšo sa Beke ea Bohobe
Ruyi Dim Dong ke boitsebiso ba setšoantšo bakeng sa beke ea bohobe. Moralo o hokahanya meetlo ea khale ea li-pastry le tsela ea Europe ea ho etsa bohobe. Logo e thehiloe holim'a mefuta e 'meli ea Bochabela, eleng scroll e phutlolohang le lebokose la mpho le butsoeng hanyane. Motjoko o le ka ho le letona oa tlhaku ea Ru o fetoha scroll ea silika, e leng letshwao la lefa. Tlhaku ea Yi e lahleheloa ke karolo ea eona ea ka ho le letshehali, ho siea karolo ea Li, e tshoanang le mpho e ntseng e buloa. Setšoantšo sa liqhoba tsa pine se hlaha holim'a matsoele le mahlomeng a mpa, se hatisitswe holim'a lisebelisoa tse sa senyeheng tikolohong. Mabokose a mpho a hlahisa li-pastry tsena joalo ka lintho tsa setso tsa khahliso tsa toropo.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Ruyi Dim Dong Boitsebiso ba Setšoantšo sa Beke ea Bohobe ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Ruyi Dim Dong Boitsebiso ba Setšoantšo sa Beke ea Bohobe e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Ruyi Dim Dong Boitsebiso ba Setšoantšo sa Beke ea Bohobe e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
- Dimensions & Packaging
- Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
- Tags
- Health, Creativity, Baking, Chinese, Oriental
- Production Technology
- The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
- Design Challenge
- The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
- Research
- Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
- Inspiration
- The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
- Project Duration
- Designed in September 2023 for Nanning, Guangxi, China
- Operation Flow
- Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
- Patents
- Copyrights belong to Hong Jia Min, 2023.
- Team Members
- Hong Jia Min
- Image Credits
- Hong Jia Min
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