Silevera Ka Hare · 2026
Top Toy Moralo oa ka Hare oa Lebenkele le Leholo la Sehlooho
by Li Xiang
- Moputso oa Silevera oa A' Design Award 2026 in Ka Hare
- CLIENT: Top Toy
- Estimated Number of Design Views: 25,555
- Verification code 0ABECF5044 · Verify this award
Colors
About Top Toy Moralo oa ka Hare oa Lebenkele le Leholo la Sehlooho
Top Toy ke moralo oa ka hare oa lebenkele le leholo la sehlooho la lefatše lohle le fumanehang Nanjing East Road, Shanghai. Lebenkele lena le sebelisa puo ea sebaka e nang le moea oa lipapali e susumelitsoeng ke mekotlana ea lintho tsa ho bapala le lisebelisoa tsa khale tsa lipapali. Karolo e ka pele ea mohaho e hopotsa motho mokotlana oa blister, 'me litepisi li hlophisitsoe joaloka maemo a papali. Libaka tse mebala-bala tsa libapali tsa batho, libaka tsa kofi le li-building blocks li theha liketsahalo tse tataisang ho hlahloba. Kaho ea likarolo tse ka kopanngoang le mebala e matla li tšehetsa sehlooho sa ho bapala. Moralo ona o ikemiselitse ho etsa hore khoebo ea 'nete e be e sebelisanang le batho le e amang maikutlo bakeng sa baeti ba lilemo tsohle.
About the Moputso oa Silevera oa A' Design Award
Top Toy Moralo oa ka Hare oa Lebenkele le Leholo la Sehlooho ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Top Toy Moralo oa ka Hare oa Lebenkele le Leholo la Sehlooho e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Top Toy Moralo oa ka Hare oa Lebenkele le Leholo la Sehlooho ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Press Kit
- Unique Properties
- Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
- Tags
- interior, retail
- Research
- On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.
Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail. - Inspiration
- Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
- Project Duration
- The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
- Operation Flow
- The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
- Image Credits
- SFAP
