Yuplet Branding Boitsebiso ba Khoebo ka Jake Wilkins

Moralo oa Yuplet Branding Boitsebiso ba Khoebo ka Jake Wilkins ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2026

Yuplet Branding Boitsebiso ba Khoebo

ka Jake Wilkins

Moreki: Yuplet

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

7,360

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #175650

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Yuplet Branding Boitsebiso ba Khoebo

Yuplet Branding ke boitsebiso ba khoebo bo entsoeng bakeng sa 'maraka oa lihlahisoa tse entsoeng ka matsoho le tse tsitsitseng tikolohong. Sistimi ena e thehiloe holim'a setšoantšo sa sekhutlonyana sa khoeli, se sebelisoang ka mokhoa o tsitsitseng ho pholletsa le lentsoe la letshwao le ikhethileng, litšoantšo tsa matshwao, litšoantšo tse takiloeng le meralo ea maqephe. 'Mala o motala o khanyang o tšoaea boiphihlelo ba moreki, athe o poperese o ruileng o tataisa barekisi, o fa sehlopha se seng le se seng sa basebelisi letshwao le hlakileng la pono. Libopeho tse chitja, phapang e matla ea mebala le matshwao a etselitsoeng mehala ea thekeng pele, tse nkiloeng lipatlisisong tse entsoeng le bareki ba bacha, li atolosa boitsebiso bona ho pholletsa le libaka tsa dijithale le tse hatisitsoeng. Lisebelisoa tsa dijithale li ile tsa lokisoa ka sebopeho sa vector.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Yuplet Branding Boitsebiso ba Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yuplet Branding Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yuplet Branding Boitsebiso ba Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Boholo le Phuthelo: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Lithegi: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Theknoloji ya Tlhahiso: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Phephetso ya Moralo: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Dipatlisiso: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Kgothaletso: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Nako ya Projeke: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Tsamaiso ya Mosebetsi: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Litho tsa Sehlopha: Jake Wilkins