The Fulcrum Sistimi ea Boitsebiso ba Pono ea Khoebo by Shenzhen Lightcone Design Co., Ltd.

The Fulcrum Sistimi ea Boitsebiso ba Pono ea Khoebo by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2026

The Fulcrum Sistimi ea Boitsebiso ba Pono ea Khoebo

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About The Fulcrum Sistimi ea Boitsebiso ba Pono ea Khoebo

Fulcrum ke sistimi ea boitsebiso ba pono e entsoeng bakeng sa k'hamphani ea moralo. Sistimi ena e susumetsoa ke light cone, e leng mohlala oa spacetime ho fisiks, hammoho le gyroscope. Gyroscope e emela botsitso ba ka hare, ha light cone e supa menyetla e pharaletseng ea boqapi. Ho sebelisoa moralo oa mebala oa botšo, bosoeu le bofubelu, moo botšo bo emelang monahano o utloahalang, bosoeu bo emela moralo o hloekileng, 'me bofubelu bo emela cheseho. Letoto la liphosetara le tsamaeang le eona le entsoe ka mokhoa oa ho penta ka ho fafatsa ka mokhoa oa dayamensheni tse tharo ho theha litšoantšo tse nang le mekhahlelo. Phosetara e 'ngoe le e 'ngoe e lekana bophara ba lim'milimithara tse 1000 le bophahamo ba lim'milimithara tse 1800.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

The Fulcrum Sistimi ea Boitsebiso ba Pono ea Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. The Fulcrum Sistimi ea Boitsebiso ba Pono ea Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, The Fulcrum Sistimi ea Boitsebiso ba Pono ea Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
Dimensions & Packaging: Poster size: 1000mm W × 1800mm H
Tags: Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
Production Technology: The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
Design Challenge: The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
Research: This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
Inspiration: The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
Project Duration: The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
Operation Flow: The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined.
Team Members: Haoyu Yang