Silevera Kerafikhe · 2026
Hued Boitsebiso ba Lebitso la Khoebo
- Moputso oa Silevera oa A' Design Award 2026 in Kerafikhe
- CLIENT: Hued
- Estimated Number of Design Views: 39,447
- Verification code 4E8BEF23BC · Verify this award
Colors
About Hued Boitsebiso ba Lebitso la Khoebo
Boitsebiso bo bonoang bo hlahloba boqapi ka mokhoa o susumelitsoeng ke setso sa Saudi. Mebala e khubelu e tebileng, libopeho tse bonolo tse butsoitseng, le batho ba tšoantšitsoeng ba theha puo e bonoang e amohelehang e khothalletsang ho itlhalosa le ho leka lintho tse ncha. Lintho tsa setso tse kang lipitsa tsa kofi, lisabole, le liphakoe li hlaha e le mekhabiso e tloaelehileng tšebelisong tsohle. Mefuta ea mekhabiso e kenya morethetho le ho tsoela pele, ha litšoantšo tsa matšoao li hlalosa mekhahlelo ea ts'ebetso ea boqapi, li bonahatsa mohopolo oa thabo ka bonono, boqapi, moralo le boqapi bo bocha.
About the Moputso oa Silevera oa A' Design Award
Hued Boitsebiso ba Lebitso la Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Hued Boitsebiso ba Lebitso la Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Hued Boitsebiso ba Lebitso la Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Press Kit
- Unique Properties
- Joy radiates through vibrant Crimson and playful forms. Six HUEDer characters bring the brand to life through agile illustrations favoring imagination over literalism. Saudi motifs - coffee pots, swords, falcons - honor heritage. Dynamic patterns express energy and movement. Illustrations tribute art and design classics while celebrating Saudi culture. Every element - from vibrant color to cultural symbolism - transforms HUED's purpose into visual celebration, expressing the power of art, creativity, design, and innovation in bringing joy.
- Tags
- joy, art, creativity, design, innovation, culture,
- Design Challenge
- The challenge was translating HUED's multifaceted purpose - joy through art, creativity, design, innovation - and Saudi culture into cohesive visual expression. Each discipline carries inherent complexity; unifying them without fragmentation required deep immersion in HUED's practice, HUEDers' personalities, and the fundamental essence of each creative field. Parallel exploration of Saudi culture revealed authentic connections. Through rigorous experimentation and craftsmanship, disparate elements transformed into a synergistic whole where components reinforce rather than compete.
- Inspiration
- The identity springs from what ignites joy through art, design, creativity, and innovation - vibrant energy, playful forms, and cultural richness. Rooted in Saudi culture and people, every visual transforms HUED's purpose into a living, delightful expression.
- Project Duration
- Located in Riyadh, Saudi Arabia. This Project took over 2 years from start to launch
