Moralo oa Huong Incense Boitsebiso ba Brand, Moralo oa Sephutheloana ka Huy Nguyen Tran ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

BoronsePapatso· 2026

Huong Incense Boitsebiso ba Brand, Moralo oa Sephutheloana

ka Huy Nguyen Tran

Moreki: Huong

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Papatso

8,326

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #178292

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Huong Incense Boitsebiso ba Brand, Moralo oa Sephutheloana

Huong ke projeke ea boitsebiso ba brand le moralo oa sephutheloana bakeng sa brand ea sejoale-joale ea Vietnam ea libano. Moralo ona o hlalosa bocha khumamelo ea baholo-holo e le moetlo o khutsitseng oa likutlo bakeng sa meloko e mecha. Mebala e latela Likarolo tse Hlano tsa Tlhaho, 'me sebopeho sa sephutheloana se nkiloe ho Litumellano tse Tšeletseng le ntlo ea setso ea likarolo tse tharo. Sete ena e kenyelletsa lebokose le leholo la mahlakore a tšeletseng, mabokose a tšeletseng a ka hare a libano, litšoaro tse peli tsa libano le lisebelisoa tse hatisitsoeng. Webosaete e tsamaeang le eona e bitsoang Gap e atolosa mokhoa o tšoanang oa pono, e lumellang baeti ho sebelisana le litšoantšo tsa baholo-holo tse entsoeng ka seriti sa bona.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Huong Incense Boitsebiso ba Brand, Moralo oa Sephutheloana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Huong Incense Boitsebiso ba Brand, Moralo oa Sephutheloana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Huong Incense Boitsebiso ba Brand, Moralo oa Sephutheloana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Boholo le Phuthelo: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Lithegi: Renovative, Original, Respect, Nostalgic, Mythical
Theknoloji ya Tlhahiso: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Phephetso ya Moralo: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Dipatlisiso: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Kgothaletso: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Nako ya Projeke: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Tsamaiso ya Mosebetsi: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Litho tsa Sehlopha: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh