Chuanlian Moralo oa ka Hare oa Lebenkele la Joala ka Luchuan Zhang

Moralo oa Chuanlian Moralo oa ka Hare oa Lebenkele la Joala ka Luchuan Zhang ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

BoronseKa Hare· 2026

Chuanlian Moralo oa ka Hare oa Lebenkele la Joala

ka Luchuan Zhang

Moreki: Eik Space Design

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Ka Hare

6,003

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #178150

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Chuanlian Moralo oa ka Hare oa Lebenkele la Joala

Chuanlian ke sebaka sa thekiso le sa boiphihlelo ba joala se fumanehang Dalian, China. Moralo o koahela limithara tse lekanang le 3,000 mekatong e meraro, o hlophisitsoeng joalo ka leeto la leoatle. Baeti ba kena ka har'a sebopeho se entsoeng joalo ka lebokose la matlotlo 'me ba tsamaea ho pholletsa le libaka tsa baijiu ea Sechaena, veine e khubelu, joala bo kopantsoeng le bareng. Lishelefo tsa pontšo le likarohano li nka sebopeho sa tsona ho tsoa ho liseile le lipalo tsa likepe, ha marulelo a latela sebopeho sa leqhubu. Lisebelisoa li khethiloe ka lebaka la boleng ba tsona ba ho benya le ba ho otlolla. Sistimi ea mabone e ka fetoloang le sesebelisoa sa mohala li tataisa mokhoa oa ho tsamaea, 'me lipontšo tse bulehileng li lumella baeti ho ama botlolo e 'ngoe le e 'ngoe.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Chuanlian Moralo oa ka Hare oa Lebenkele la Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Chuanlian Moralo oa ka Hare oa Lebenkele la Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Chuanlian Moralo oa ka Hare oa Lebenkele la Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Inspired by the Chinese word "Chuanlian," meaning "connected rivers," this 3,000-square-meter liquor retail space in Dalian transforms the act of buying into a journey of discovery. Flowing light, curved paths, and layered materials evoke the passage of time and taste, celebrating the spirit and refinement of Chinese liquor culture.
Boholo le Phuthelo: The project is located in Dalian, China, covering 3,000 square meters over three floors. Each level unfolds a journey - from Chinese baijiu to red wine and spirits from around the world - encouraging visitors to explore. Every display is designed to be touchable and scenographic, allowing guests to feel the texture, temperature, and story behind each bottle. The space blends narrative and interactivity, transforming retail into a sensory voyage.
Lithegi: Liquor retail, immersive experience, spatial storytelling, light design, maritime culture, interactive display, Chinese spirits, digital exploration, sensory space, brand narrative
Theknoloji ya Tlhahiso: The space takes form from the language of the sea. Exhibition racks and partitions evolve from the structure of sails and masts, expressing both lightness and tension. The undulating ceiling echoes ocean waves, guiding the rhythm of movement. Materials were chosen for their reflective and tensile qualities rather than ornament. A Dali lighting system with fully adjustable brightness and color temperature turns light into an emotional compass, responding to each visitor’s pace.
Phephetso ya Moralo: The greatest challenge was to translate an invisible emotion - trust - into spatial form. The team needed to balance commercial clarity with poetic experience, ensuring that exploration felt natural rather than staged. Another difficulty lay in integrating the dynamic DALI lighting and digital guide system into an environment of calm tactility. Every detail, from material resonance to visitor rhythm, was calibrated to evoke a sense of voyage and belonging.
Dipatlisiso: The research focused on how liquor retail could rediscover the warmth between place and people in an era dominated by online consumption. The process involved observing consumer behavior in both digital and physical contexts, interviewing long-time customers, and studying emerging consumption scenes that had never existed before. Findings revealed that creativity, immersion, atmosphere, and narrative rebuild trust more effectively than efficiency. Chuanlian transforms these insights into a spatial story where commerce becomes culture.
Kgothaletso: Chuanlian, a 28-year-old liquor retail brand, responds to the digital era by redefining offline experience. Inspired by Dalian’s maritime culture, the design follows a voyager who set sail 28 years ago in search of fine spirits. The journey unfolds through sail-like forms and wave motifs, blending narrative and emotion. With app-guided exploration and on-site tasting, the space turns retail into connection - restoring authenticity, tactility, and ritual to the physical store.
Nako ya Projeke: The project is located in Dalian, China. Design development began in November 2021 and construction was completed in November 2024. The space officially opened to the public in January 2025 as the flagship retail and experience center of Chuanlian International Trade Co., Ltd., representing the brand’s renewed vision for cultural storytelling and sensory engagement in liquor retail.
Tsamaiso ya Mosebetsi: Visitors enter through an installation symbolizing a voyager's treasure chest and gradually move through zones of Chinese baijiu, red wine, mixed liquor, and finally the bar. The themed journey is guided by dynamic lighting and a mobile app that responds to movement. All displays are open and touchable, inviting guests to slow down, release tension, and connect through genuine sensory experience rather than distance or formality.
Diphatente: Copyrights belong to EIK Space Design Studio and Luchuan Zhang.
All drawings, renderings, and photographs are original works created for Chuanlian Liquor Retail Space by EIK Space Design Studio.
Litho tsa Sehlopha: Lead Designer & Creative Director: Luchuan Zhang
Design Studio: EIK Space Design, Chengdu, China
Lighting Consultant: Oway Lighting
Brand Visual Identity: Zhigui Studio
Client: Chuanlian International Trade Co., Ltd.

The project was developed as a collaborative dialogue between design, light, and brand identity. Each partner contributed to shaping a sensory and emotional narrative, where architecture, light, and storytelling merge into one integrated experience.
Litlotla tsa Setshwantsho: Image #1: Photographer / Architectural Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #2: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #3: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #4: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Image #5: Photographer Chen Yiran (EIK Space Design Studio), Chuanlian Liquor Retail Experience Space, 2024.
Video Credit: Directed by Luchuan Zhang (EIK Space Design Studio), Edited by EIK Space Design Studio, Chuanlian Liquor Retail Experience Space, 2024.