ABA Typographic Posters Letšolo la Papatso by Paul Robb

ABA Typographic Posters Letšolo la Papatso by Paul Robb is a highly esteemed winner of the very prestigious 2026 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2026

ABA Typographic Posters Letšolo la Papatso

by Paul Robb

Client: S6 Foundry

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About ABA Typographic Posters Letšolo la Papatso

ABA Typographic Posters ke letšolo la papatso le entsoeng bakeng sa univesithi ea bonono. Liphoustara tsa mongolo tsa boholo bo boholo li hatisitsoe ebe li behoa libakeng tsa sechaba tsa litoropong, moo meralo e matla le litsamaiso tsa mebala li hulang tlhokomelo. Phoustara ka 'ngoe e sebetsa e le letšoao la litaba tsa augmented reality, tseo babohi ba li fumanang ka ho skena setšoantšo se hatisitsoeng ka smartphone. Karolo ea augmented reality e eketsa lisebelisoa tse tsamaeang le tse sebelisanoang le motho tse atolosang molaetsa o hatisitsoeng. Letšolo lena le hlahisa thuto ea bonono ho liithuti tse ka bang teng ka tsela e tobileng le e kenyeletsang bohle.

The Recognition

About the Moputso oa Silevera oa A' Design Award

ABA Typographic Posters Letšolo la Papatso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. ABA Typographic Posters Letšolo la Papatso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. ABA Typographic Posters Letšolo la Papatso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Dimensions & Packaging: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Tags: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Production Technology: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Design Challenge: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Research: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspiration: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Project Duration: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Operation Flow: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Team Members: Paul Robb, Moria Bartoloni, Tommaso Paganini
Image Credits: Paul Henry Robb