Moralo oa Sinopec Charging Station Boitsebiso ba Lebitso la Khoebo ka Guangzhou Ace ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.
BoronsePapatso· 2026
Sinopec Charging Station Boitsebiso ba Lebitso la Khoebo
Moreki: Sinochem
Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Papatso
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #179976Moralo
Mabapi le Sinopec Charging Station Boitsebiso ba Lebitso la Khoebo
Sinopec Charging Station ke sistimi ya boitsebiso ba lebitso la khoebo e entsweng bakeng sa diteishene tsa ho tjhaja dikoloi tsa motlakase. Logo e bululetswe ke setshwantsho sa palesa ya peony mme e fetola tatelano ya kgolo ya lekala la palesa, lekala le lehlaku hore e be sebopeho sa polaka ya ho tjhaja. Phetoho ya mebala ho tloha ho boputswa ho ya ho botala e hokahanya mebala e tsebahalang ya khampani le matla a ntjhafatsehang. Sebopeho se nolofaditsweng se dula se balleha ho tloha sebakeng se hole ho fihla ho dimithara tse 50. Dibopeho tsa lehlaku le lekala di sebediswa hape e le matshwao a fatshe a tataisang baeti. Sistimi ena e akaretsa matshwao, disebediswa tsa dijithale, moralo wa ditjhajara le disebediswa tse hatisitsweng.
Kamohelo
Mabapi le Moputso oa Boronse oa A' Design Award
Sinopec Charging Station Boitsebiso ba Lebitso la Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Sinopec Charging Station Boitsebiso ba Lebitso la Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Sinopec Charging Station Boitsebiso ba Lebitso la Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
- Boholo le Phuthelo
- Page size 285 mm x 210 mm
242 pages - Lithegi
- Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
- Theknoloji ya Tlhahiso
- Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
- Phephetso ya Moralo
- The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
- Dipatlisiso
- Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
- Kgothaletso
- The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
- Nako ya Projeke
- The project started in Beijing in January 2024. The designdebutedin China in February 2025.
- Tsamaiso ya Mosebetsi
- The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
- Litho tsa Sehlopha
- Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun
E Tshehelitsweng
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