Mei Tao Wan Boitsebiso ba Pono, Sistimi ea Tataiso ea Litsela ka Zilong Chen

Moralo oa Mei Tao Wan Boitsebiso ba Pono, Sistimi ea Tataiso ea Litsela ka Zilong Chen ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2026

Mei Tao Wan Boitsebiso ba Pono, Sistimi ea Tataiso ea Litsela

ka Zilong Chen

Moreki: City University of Macau

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

7,303

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #180006

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Mei Tao Wan Boitsebiso ba Pono, Sistimi ea Tataiso ea Litsela

Mei Tao Wan ke boitsebiso ba pono le sistimi ea tataiso ea litsela bakeng sa serapa sa setso se sebakeng sa histori sa liserameke Foshan, China. Moralo ona o nka mela ea sebopeho ea setereke sa Nanfeng Ancient Kiln 'me o e fetolela ho masapo a jiometri. Masapo ana a etsa mongolo o ikhethileng oa litlhaku tse 26 le linomoro tsa 0 ho isa ho 9, hammoho le matšoao a jiometri. Matšoao a tataiso a entsoe ka acrylic e bonaletsang haholo le tšepe e sa ruruheng e nang le sebopeho sa koporo e ntšo. Mabone a LED a kenyellelitsoeng motheong a boloka mongolo o baleha bosiu. Sistimi ena e hokahanya histori ea sebaka le mosebetsi oa sona o mocha oa setso.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Mei Tao Wan Boitsebiso ba Pono, Sistimi ea Tataiso ea Litsela ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Mei Tao Wan Boitsebiso ba Pono, Sistimi ea Tataiso ea Litsela e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Mei Tao Wan Boitsebiso ba Pono, Sistimi ea Tataiso ea Litsela e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
Boholo le Phuthelo: Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
Lithegi: Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
Theknoloji ya Tlhahiso: To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
Phephetso ya Moralo: The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
Dipatlisiso: The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
Kgothaletso: The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
Nako ya Projeke: The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
Tsamaiso ya Mosebetsi: Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
Litho tsa Sehlopha: Designer：CHEN ZILONG
Litlotla tsa Setshwantsho: Image #1-5 : CHEN ZILONG