Schneider Electric Innovation Hub Tokyo Sebaka sa Pontšo by Ryota Unno

Schneider Electric Innovation Hub Tokyo Sebaka sa Pontšo by Ryota Unno is a highly esteemed winner of the very prestigious 2026 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2026

Schneider Electric Innovation Hub Tokyo Sebaka sa Pontšo

by Ryota Unno

Client: Schneider Electric Japan

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Schneider Electric Innovation Hub Tokyo Sebaka sa Pontšo

Schneider Electric Innovation Hub Tokyo ke sebaka sa pontšo se entsoeng bakeng sa boiphihlelo bo tebileng ba baeti. Mekhabiso ea fatše e chitja e nang le bohareng bo le bong holim'a mola o le mong e tataisa motsamao ho ea pontšong e kobehileng e bitsoang Control Center, e lulang e bonahala ho tsoa mahlakoreng a mangata. Mabone a lithupa a maqhubu, a entsoeng ka sesebelisoa sa lenaneo la pono sa Grasshopper, a fapana le siling e ntšo ea marang-rang le fatše la sebōpeho sa checkerboard. Marako a masoeu a etsa sebaka se seholo sa pontšo. Lisofa tsa mekhahlelo tse nang le mahlakore a mahlano li ka hlophisoa bakeng sa ho lula kapa liboka, kapa tsa tlosoa ho bula tsela ea ho tsamaea.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Schneider Electric Innovation Hub Tokyo Sebaka sa Pontšo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Schneider Electric Innovation Hub Tokyo Sebaka sa Pontšo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Schneider Electric Innovation Hub Tokyo Sebaka sa Pontšo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Dimensions & Packaging: 20,600mm x 23,500mm x CH2800mm
Tags: Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Production Technology: The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Design Challenge: The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Research: This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Inspiration: As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Project Duration: The project started in March 2025 in Tokyo and was completed in September 2025.
Operation Flow: Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Team Members: Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Image Credits: SS Co., Ltd. Kenichi Ohno