Boronse Ka Hare · 2026
China Moutai Moralo oa Ka Hare oa Lebenkele la Thekiso
by Scene Aesthetics Design Co., Ltd
- Moputso oa Boronse oa A' Design Award 2026 in Ka Hare
- CLIENT: Scene Aesthetics Design Co., Ltd
- Estimated Number of Design Views: 5,792
- Verification code EF2E0323F9 · Verify this award
Colors
About China Moutai Moralo oa Ka Hare oa Lebenkele la Thekiso
China Moutai ke moralo oa ka hare oa lebenkele la thekiso oa limithara tse lekanang tse 317 o entsoeng bakeng sa sebaka sa boiphihlelo sa lebitso la khoebo la baijiu. Moralo ona o kopanya pontšo ea lihlahisoa le litlhomo tse sebelisanang le batho. Mabele le koro li hlophisitsoe ka mekhoa e nang le morethetho ho hlahisa boitsebahatso ba sebaka. Lebili la mebala le bontša kamoo 'mala oa joala o fetohang ka lilemo, 'me lebota la tatso le hlalosa monko oa sauce ka litšoantšo le likarolo tsa monko. Liskrine tse nang le masoba li hopotsa masoba a manyenyane a linkho tsa letsopa 'me li sebetsa e le likarohano. Lehong le bobebe, lintlha tsa tšepe, botšo bo boputsoa ba oyster le mebala e mesoeu e sa hloekang li etsa mefuta ea mebala.
About the Moputso oa Boronse oa A' Design Award
China Moutai Moralo oa Ka Hare oa Lebenkele la Thekiso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. China Moutai Moralo oa Ka Hare oa Lebenkele la Thekiso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. China Moutai Moralo oa Ka Hare oa Lebenkele la Thekiso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Press Kit
- Unique Properties
- This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
- Dimensions & Packaging
- 317 square meters
- Tags
- Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
- Production Technology
- Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
- Design Challenge
- The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
- Research
- As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
- Inspiration
- The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
- Project Duration
- The first flagship store is expected to open in Singapore in June 2026.
- Operation Flow
- The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
