Zna Z9 Sesebediswa sa Kamano pakeng tsa Motho le Mochini oa Koloi by Beijing Pursuer Network Technology Co., Ltd.

Zna Z9 Sesebediswa sa Kamano pakeng tsa Motho le Mochini oa Koloi by Beijing Pursuer Network Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2026 Moputso oa Silevera oa A' Design Award in Moralo wa Sebopeho, Tshebedisano le Boiphihlelo ba Mosebedisi Competition Category.

SileveraSebopeho· 2026

Zna Z9 Sesebediswa sa Kamano pakeng tsa Motho le Mochini oa Koloi

by Beijing Pursuer Network Technology Co., Ltd.

Client: Zhengzhou Nissan Automobile.Co.,Ltd.

Moputso oa Silevera oa A' Design Award Winner in Sebopeho Category

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The Design

About Zna Z9 Sesebediswa sa Kamano pakeng tsa Motho le Mochini oa Koloi

Zna Z9 ke sistimi ea sesebediswa sa kamano pakeng tsa motho le mochini bakeng sa cockpit ea dijithale ea teraka ea pickup e tsamaeang le litseleng tse thata. Sesebediswa sena se sebelisa liphetoho tse phollang tsa liketsahalo tsa 3D sebakeng sa li-menu tse rarahaneng tsa sefate. Sekrini sa 12.8 inch sa boleng bo phahameng se ikamahanya le liphetoho tsa nako, boemo ba leholimo le tikoloho e potolohileng. Ho tšehetsoa tšebelisano ea mekhoa e mengata, ho kenyeletsoa ho ama, taolo ka matsoho, mothusi oa lentsoe le ho tsebahatsoa ka biometric, e leng se fokotsang boima ba kelello. Sebopeho sa khalase e serame e bonaletsang halofo le libopeho tsa geometry tse sekameng li fa sesebediswa sena boitsebiso bo matla.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Zna Z9 Sesebediswa sa Kamano pakeng tsa Motho le Mochini oa Koloi ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Zna Z9 Sesebediswa sa Kamano pakeng tsa Motho le Mochini oa Koloi e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Zna Z9 Sesebediswa sa Kamano pakeng tsa Motho le Mochini oa Koloi ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This system redefines the digital cockpit experience for offroad pickup trucks. It introduces seamless 3D scene transition mode to replace complex tree menus, uses all weather digital twin technology, and supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition, reducing cognitive load. Unlike conventional impersonal HMI systems, it transforms the cockpit into a warm, smart space, reshaping the interaction between the driver and the vehicle.
Dimensions & Packaging: With a 12.8 inch high definition display and wireless connectivity with Bluetooth and WiFi, the system creates a high performance digital cockpit.
Tags: Multimodal Interaction, Digital Twin, Scene Adaptive Interface, All Weather Environmental Sensing, Semitransparent Frosted Glass Texture, Rugged Geometric Aesthetics, Deornamentation, Seamless Scene Transition
Production Technology: Visually, the interface features a semitransparent frosted glass texture to add modernity and transparency and uses geometric shapes with angled cuts in 3D UI scenes and icons, establishing a distinctive product identity.
The modular HMI system covering color, typography, icons, and controls, combined with component based design strategy, ensures high consistency across multiple screens and devices.
Design Challenge: The main challenge was ensuring the ease of use of the innovative HMI system. To address this, the team implemented rigorous user testing throughout the full product lifecycle from design and software development to sample car. Insights gathered from multiple rounds of real world user testing and data informed continuous refinements, ensuring a smooth and enjoyable experience once the system launched.
Research: As automotive electrification and intelligentization advance, human and machine interaction is shifting from rigid hardware bound to software bound intelligent experiences. Many HMI systems feature cluttered information, limited interaction modes, and homogenized visual styles. This system introduces a seamless 3D scene transition mode to replace tree menus, uses all weather digital twin technology, and supports multimodal natural interaction, redefining the driver and vehicle interaction.
Inspiration: Inspired by urban minimalism and spatial constructivism, the design creates clean, intuitive 3D virtual scenes. Angled geometric lines are used to show the rugged offroad identity of the pickup truck. The interface themes and 3D scenes dynamically adjust to realtime changes in environment, time, and weather, delivering an immersive experience where the vehicle feels connected to the outside world, while making the technology feel responsive, alive, and emotionally engaging.
Project Duration: Designed and developed in Zhengzhou in June 2023, the project was officially launched in China in April 2025.
Operation Flow: The minimalist large display with physical buttons supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition. The system introduces seamless 3D scene transition, displaying key information like navigation and real-time traffic intuitively. It automatically highlights the most relevant information for different scenarios and provides matching audio cues, offering clear audiovisual feedback for more efficient interaction and enjoyable driving.
Team Members: Beijing Pursuer Network Technology Co., Ltd.