Wudang Blessing Boitsebiso ba Pono by Yao Wu is a highly esteemed winner of the very prestigious 2026 Moputso oa Silevera oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.
SileveraPapatso· 2026
Wudang Blessing Boitsebiso ba Pono
by Yao Wu
Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.
Moputso oa Silevera oa A' Design Award Winner in Papatso Category
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The Design
About Wudang Blessing Boitsebiso ba Pono
Wudang Blessing ke sistimi ya boitsebiso ba pono e entsweng bakeng sa lebitso la khwebo la bohahlaudi ba setso. Sistimi ena e hlalosa botjha batho ba setso sa Taoism, ho kenyeletswa Moemphera Zhenwu, Medimo e Mehlano ya Leruo, Fu Lu Shou le tlhohonolofatso ya thuto ya Taizi Slope, ka mokgwa wa setshwantsho wa mehleng ya kajeno. Mongolo wa ditlhaku o kopanya mekgwabo ya dithaba ka hare ho mela ya ditlhaku. Dipaterone di arotswe ka dikarolo, mme ditshwantsho tsa vector di ka hodiswa ho tloha dikarateng tsa kgwebo ho fihla ho di-billboard. Ho fanwe ka mekgwa e mmedi ya mebala, CMYK bakeng sa kgatiso le RGB bakeng sa diskrine. Sistimi e kopaneng e nkela ditshwantsho tse hasaneng sebaka mme e tshehetsa dihlahiswa, dipakete le mecha ya dijithale.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Wudang Blessing Boitsebiso ba Pono ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Wudang Blessing Boitsebiso ba Pono e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Wudang Blessing Boitsebiso ba Pono ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
- Dimensions & Packaging
- Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
- Tags
- Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
- Production Technology
- Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
- Design Challenge
- Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
- Research
- Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
- Inspiration
- Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
- Project Duration
- The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
- Operation Flow
- Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
- Patents
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- Team Members
- Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui - Image Credits
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