Tao Hua Ji Sephutheloana sa Lebokose la Mpho by Zhou Jingkuan is a highly esteemed winner of the very prestigious 2026 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2026
Tao Hua Ji Sephutheloana sa Lebokose la Mpho
Client: Dong'e E Jiao
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
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The Design
About Tao Hua Ji Sephutheloana sa Lebokose la Mpho
Tao Hua Ji ke moralo oa sephutheloana sa lebokose la mpho bakeng sa lijo tsa boithabiso tse thusang ho matlafatsa letlalo, 'me e reretsoe basali. Palesa e pinki ea perekisi e thunyang ka sebopeho sa dimensione tse tharo e sebetsa e le ntlha ea sehlooho ea pono, e bonahatsang lebitso la lebitso la khoebo le matlotlo a pono a lebitso la khoebo. Ho khabisa ka khauta le ho hatisa ka mokhoa o phahameng ho fa makhasi a palesa sebopeho se nang le mekhahlelo se lulang se bonahala le hōle lishelefong tse tletseng tsa mabenkele. Sebatho se lumella ho nkeha habonolo, kahoo lebokose le loketse ho fana ka limpho. Ka hare, lera le hlakileng la PET le hatisitsoe ka mekhabiso le likarolo tsa bohlokoa tsa sehlahisoa.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Tao Hua Ji Sephutheloana sa Lebokose la Mpho ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Tao Hua Ji Sephutheloana sa Lebokose la Mpho e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tao Hua Ji Sephutheloana sa Lebokose la Mpho ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
- Dimensions & Packaging
- 430*100*255mm
- Tags
- TAO HUA JI
- Production Technology
- The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
- Design Challenge
- The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
- Research
- The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
- Inspiration
- The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users. - Project Duration
- This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
- Operation Flow
- The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
- Patents
- For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
- Team Members
- Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang - Image Credits
- Zhou Jingkuan（Creator）
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