Taoxichuan Setšoantšo sa Moqolo o Phuthiloeng by Yao Wu

Taoxichuan Setšoantšo sa Moqolo o Phuthiloeng by Yao Wu is a highly esteemed winner of the very prestigious 2026 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2026

Taoxichuan Setšoantšo sa Moqolo o Phuthiloeng

by Yao Wu

Client: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Taoxichuan Setšoantšo sa Moqolo o Phuthiloeng

Taoxichuan ke setšoantšo sa moqolo o phuthiloeng se entsoeng bakeng sa sebaka sa setso sa liceramic Jingdezhen. Setšoantšo sena se hlahisa lilemo tse 600 tsa nalane ea porcelain le ntlafalo ea sebaka sena ka sebopeho se le seng se tsoelang pele. Mokhoa oa ho penta o bataletseng le mebala e khanyang li aha moru oa porcelain oa litoro oo ho oona limela, porcelain le batho li kopantsoeng. Libapali tse tharo tsa mantlha, e leng Molimo oa Onto, Molimo oa Veine le Molimo oa Leoatle, li hlaha haufi le tsela. Mosebetsi oa bonono oa vector o entsoe ka mekhahlelo bakeng sa ho khaoloa ho fetohang 'me o lokiselitsoe ka CMYK le RGB ka bobeli. Moqolo ona o boetse o sebetsa e le 'mapa o phetang pale o tataisang baeti.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Taoxichuan Setšoantšo sa Moqolo o Phuthiloeng ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Taoxichuan Setšoantšo sa Moqolo o Phuthiloeng e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Taoxichuan Setšoantšo sa Moqolo o Phuthiloeng e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The scroll narrates and integrates thousands of years of Jingdezhen porcelain culture and Taoxichuan’s development. Adopting flat style and vivid colors, it constructs a fantasy forest vision with plants running through the whole scroll, blending with porcelain and figures to create a healing and relaxed atmosphere. The three new images of Kiln God, Wine God and Sea God show the cultural heritage and humanistic warmth of Taoxichuan.
Dimensions & Packaging: Vector format with layered structure for flexible cropping. Dual color modes CMYK and RGB.
Tags: Taoxichuan, Scroll Illustration, Jingdezhen Porcelain Culture, Fantasy Vision, Kiln God, Wine God, Sea God, Humanistic Illustration
Production Technology: The scroll is created as a high-resolution digital illustration using vector-based flat painting techniques. Colors are rendered in CMYK for print accuracy and RGB for screen display. Large scale installations use UV printing on durable substrates. Merchandise applications employ digital printing on paper, fabric, and acrylic.
Design Challenge: It activates 600 years of porcelain culture in scroll form, creates an original fantasy porcelain forest visual language; the symbiosis of nature, artifacts and people conveys humanistic care; the three original god IPs enrich regional cultural symbols, providing an innovative paradigm for cultural tourism illustration and cultural inheritance.
Research: Research covered Jingdezhen 600 year porcelain history and Taoxichuan transformation from state owned factory to creative district Fieldwork included documentation of kiln architecture ceramic textures and interviews with cultural practitioners Findings revealed audiences respond to narrative driven visuals blending historical depth with contemporary warmth This informed the scroll approach using flat painting and vibrant colors to create an immersive porcelain forest that intertwines plants ceramics and figures making heritage accessible and emotionally resonant
Inspiration: This is a monumental scroll illustration created for Taoxichuan, integrating 600 years of Jingdezhen porcelain history and the origin of Taoxichuan, reviewing the past and looking forward to the future. With flat painting and bright colors, it builds a warm and fantasy porcelain forest where plants, porcelain and people blend, conveying relaxation and humanistic care, and interpreting Taoxichuan’s spirit of realizing ideals. It also creates three original images: Kiln God, Wine God and Sea God.
Project Duration: The project started in January 2026 in Beijing and finished in April 2026 in Beijing.
Operation Flow: The scroll functions as a narrative map guiding visitors through Taoxichuan. Viewers follow the composition from historical kilns to contemporary districts, discovering three deity characters along the way. Digital versions allow zooming to explore details, with hotspots revealing cultural stories. The scroll serves as a visual anchor for wayfinding, merchandise design, and social media engagement.
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Team Members: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Image Credits: /