Identity Created by Consumer (ICC) Tshebetso ya Mantlha: Sistimi ya Boitsebiso ba Khoebo by Jone Aleksiunaite

Identity Created by Consumer (ICC) Tshebetso ya Mantlha: Sistimi ya Boitsebiso ba Khoebo by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2013

Identity Created by Consumer (ICC) Tshebetso ya Mantlha: Sistimi ya Boitsebiso ba Khoebo

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Identity Created by Consumer (ICC) Tshebetso ya Mantlha: Sistimi ya Boitsebiso ba Khoebo

Mongolo wa Buka: Boitsebiso bo Bopjweng ke Bareki ke sistimi e phelang ya boitsebiso ba khoebo e hlophisitsweng bakeng sa musiamo wa bonono ba mehleng ya kajeno. Sistimi ena e kopanya karolo e sa fetoheng le karolo e phelang. Dintlha tsa motheo tsa pono le sete e hatisitsweng di theha karolo e sa fetoheng. Karolo e phelang e hahilwe ho tswa datheng e bopjweng ke baeti. Moeti e mong le e mong o hlahisa letshwao la hae la botho le setshwantsho sa motsamao. Dintlha tsena tse latelang di sebediswa bakeng sa dikgopotso, ditshwantsho tse tsamayang le lengolo la lets'oao le phelang le bontshitsweng webosaeteng le dipontsong tsa dijithale. Thepa ya pono e entswe ka ditshwantsho tsa vector le vidiyo e hatisitsweng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Identity Created by Consumer (ICC) Tshebetso ya Mantlha: Sistimi ya Boitsebiso ba Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Identity Created by Consumer (ICC) Tshebetso ya Mantlha: Sistimi ya Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Identity Created by Consumer (ICC) Tshebetso ya Mantlha: Sistimi ya Boitsebiso ba Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus