Fattoria il Gambero - Winery Boitsebiso Ba Pono by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
TšepeKerafikhe· 2017
Fattoria il Gambero - Winery Boitsebiso Ba Pono
Client: Ferrariodesign
Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
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About Fattoria il Gambero - Winery Boitsebiso Ba Pono
Fattoria il Gambero e ile ea ipeha 'marakeng ka mokhoa o matla le oa morao-rao, e le ho ntlafatsa histori ea eona, e qalileng ka 1880. Lena ke lona lebaka la letšoao la khoebo la "G" le entsoeng ka setaele; e fetisa moelelo oa sekoere se koalleng botlolo 'me se tšoana le tsela e lebisang k'hamphaning. Mongolo oa sans serif o eketsa bohlokoa ho letšoao lena le batlang le sa bonahale 'me o hokahanya nako ea lona ea khale ka mokhoa o ke keng oa qojoa le hona joale. Mebala e fa setšoantšo sohle mokhoa o mocha, ha litšobotsi tse ling tsa nako e fetileng li bolokiloe, mohlala, pampiring e hatisitsoeng ea Bukana.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Fattoria il Gambero - Winery Boitsebiso Ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Fattoria il Gambero - Winery Boitsebiso Ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Fattoria il Gambero - Winery Boitsebiso Ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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