Ada Pack Karete ya Kgwebo e Susumetsitsweng ke Phakiso ya Dimpho ya Ada Pack by Antonio Tepic is a highly esteemed winner of the very prestigious 2018 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
TšepeKerafikhe· 2018
Ada Pack Karete ya Kgwebo e Susumetsitsweng ke Phakiso ya Dimpho ya Ada Pack
Client: Ada
Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category
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The Design
About Ada Pack Karete ya Kgwebo e Susumetsitsweng ke Phakiso ya Dimpho ya Ada Pack
Karete ya kgwebo ya Ada Pack e hlophisitswe ho bolella ka ho hlaka ditshebeletso tsa khamphani tsa ho paka dimpho. Karete e phuthilwe ka pampiri e kgabisitsweng mme ya tiiswa ka thepe e kgomaretswang ho tshwana le mpho ya nnete. Phetlelo ena e hohela tlhokomelo hang-hang mme e tsosa kgakaretso. Ba amohelang hangata ba ema pele ho e ntsha phuthong empa ba phahamisa pampiri hanyenyane ho bona se patiloeng ka tlase. Logo ya khamphani e senolwa ka hare, e matlafatsa mohopolo. Moralo o bopilwe ke Antonio Tepić ho Inkubator Ideja.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Ada Pack Karete ya Kgwebo e Susumetsitsweng ke Phakiso ya Dimpho ya Ada Pack ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Ada Pack Karete ya Kgwebo e Susumetsitsweng ke Phakiso ya Dimpho ya Ada Pack e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Ada Pack Karete ya Kgwebo e Susumetsitsweng ke Phakiso ya Dimpho ya Ada Pack e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ada Pack is the name of the new services, offering packaging services for merchants and retailers. The client's wish was to have a special business card that will be highlighted in relation to others and will clearly communicate the service the company offers. The business card is designed to remind you of the joy of giving. The red printed text on the card is correlated with decorative paper, to further emphasize the gift packaging service.
- Dimensions & Packaging
- The business card is the width 90mm x height 50mm. And Decorative paper is width 32mm x height 104m.
- Tags
- creative, business card, emotion, interesting
- Production Technology
- Technical specification
The business card is made of two parts, offset paper and decorative paper. The card is printed on the offset technique and cut to needed shape and for the decorative paper was used a screen printing technique. At the end, the decorative paper is wrapped around the business card and glued to itself. - Design Challenge
- The most difficult part was to make a final product, because a business card and decorative paper were printed in a different print company. So, I had the honor to wrapping and glued a decorative paper around the business card.
- Research
- I made a research about few things, which techniques of printing would be given a good result on decorative paper and which techniques should I use for finishing, to obtain a desired shape of business card.
- Inspiration
- I found the inspiration in the wrapping of gifts, the idea was to wrap a business card (partly) in a decorative paper with a printed logo.
- Project Duration
- The project is created in March 2010 in Zagreb, and was rewarded at Creativity International awards 2010.
- Operation Flow
- An interesting reactions from people, which receive a business card, they are sorry to cut the wrapped decoration and look down below to see what is hidden. Mostly, everyone likes a business card because it's unusual.
- Image Credits
- Nadja Skazlić
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