Niannujiao Jiaoding Flagship Store Mokhoa oa Mantlha oa Ts'ebetso: Lebenkele le ka Sehloohong by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Mokhoa oa Mantlha oa Ts'ebetso: Lebenkele le ka Sehloohong by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 Moputso oa Tšepe oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

TšepeKa Hare· 2019

Niannujiao Jiaoding Flagship Store Mokhoa oa Mantlha oa Ts'ebetso: Lebenkele le ka Sehloohong

by Tomohiro Katsuki - Prism Design

Client: Prism Design

Moputso oa Tšepe oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About Niannujiao Jiaoding Flagship Store Mokhoa oa Mantlha oa Ts'ebetso: Lebenkele le ka Sehloohong

Mongolo oa Buka: Niannujiao Jiaoding Flagship Store ke sebaka sa ka hare sa khoebo se Beijing, China, se nang le mekhoa e 'meli ea mesaletsa ea basali ka har'a sebaka se le seng sa lipheta tse likhilomithara tse 180. Mohopolo oa moralo ke tekano e sa khethollang. Setaele, mmala, phallo, ts'ebetso le mefuta ea lihlahisoa li lekantsoe hore mokhoa o mong le o mong o boloke sebopeho sa oona. Niannujiao e na le boitlhompho le ho hlaka, athe Jiaoding e na le mokhoa oa sejoale-joale, o bonolo le oa mesaletsa. Lisebelisoa li kenyelletsa litaele tsa lejoe la boputsoa (slate), koaho ea tšepe ea bronze, seipone se hlakileng, pente e tšoeu le e pinki, letlapa la lehong, lesela le terrazzo e entsoeng ka boiphihlelo.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Niannujiao Jiaoding Flagship Store Mokhoa oa Mantlha oa Ts'ebetso: Lebenkele le ka Sehloohong ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Niannujiao Jiaoding Flagship Store Mokhoa oa Mantlha oa Ts'ebetso: Lebenkele le ka Sehloohong e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Niannujiao Jiaoding Flagship Store Mokhoa oa Mantlha oa Ts'ebetso: Lebenkele le ka Sehloohong e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi