Moralo oa InterBrasil Logotype Redesign Lebitso Brand Hape ka Mateus Matos Montenegro ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2020

InterBrasil Logotype Redesign Lebitso Brand Hape

ka Mateus Matos Montenegro

Moreki: InterBrasil

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

60,987

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #86886

Sheba Portfolio Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le InterBrasil Logotype Redesign Lebitso Brand Hape

Tsusumetso ea ho nahanisisa ka brand le ho hlophisa bocha e ne e le liphetoho lipuisanong le khokahanong moetlong oa k'hamphani. Moralo oa pelo o ne o se o sa khone ho ba kantle ho lebitso la khoebo, o susumetsang tšebelisano 'moho le bahiruoa, empa hape le bareki. Kopano e kopaneng pakeng tsa melemo, boitlamo le boleng ba ts'ebeletso. Ho tloha sebopeho ho isa mebala, moralo o mocha o ile oa kopanya pelo ho B le sefapano sa bophelo ho T. Mantsoe ana a mabeli a kopantsoeng bohareng a etsa hore logo e shebahale joaloka lentsoe le le leng, letšoao le le leng, le kopanyang R le B ho pelo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

InterBrasil Logotype Redesign Lebitso Brand Hape ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. InterBrasil Logotype Redesign Lebitso Brand Hape e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. InterBrasil Logotype Redesign Lebitso Brand Hape ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Boholo le Phuthelo: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Lithegi: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Theknoloji ya Tlhahiso: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Phephetso ya Moralo: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Dipatlisiso: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Kgothaletso: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Nako ya Projeke: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Tsamaiso ya Mosebetsi: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Litho tsa Sehlopha: Mateus Matos Montenegro